FASHIYANO

Sonika Jaiswal founded Fashiyano, an Indian ethnic fashion brand operating through Fashiyano.com and complementary YouTube channels. The Mumbai-based label produces women's wear, men's wear, and children's clothing collections that incorporate traditional Indian design elements. The platform specializes in ready-to-wear ethnic apparel available through direct-to-consumer e-commerce. The brand's digital presence includes live shopping events, seasonal collection launches, and the "Be Trendy in Every Mood" content series. Fashiyano maintains an integrated customer service system spanning its e-commerce site, social platforms, and video channels. The company provides detailed product specifications, size guides, and care instructions across its digital touchpoints. Jaiswal oversees product development, digital strategy, and creative direction for the label's expanding ethnic wear categories. Her merchandising approach emphasizes Indian textile traditions and silhouettes adapted for contemporary wardrobes. The brand's e-commerce infrastructure includes secure payment processing, order tracking, and standardized shipping policies.