Sam McGuinness
Creative Director. Designer. List-Maker.
2024
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Sam McGuinness on Behance
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mumbrella.com.au
mumbrella.com.au
The team at full-service agency Apparent has been bolstered with three significant creative hires.Sam McGuinness is entering the business as creative director, visual design, responsible for managing Apparent’s full team of motion, visual and brand designers.The position will see him work closely with Cristina Douglas — the company’s creative director for experience, who joined the […]
AGDA 2025 Juror
AGDA 2025 Juror
Spikes Asia 2023 Awards Design Juror
Spikes Asia 2023 Awards Design Juror
Spikes Asia has revealed today its 2023 Jury line-up. The 110 industry experts from across APAC include global brands such as TikTok and Reckitt for the first time. Cambodia is also represented on the juries for the first time. Juries will return to in-person judging in Singapore next year, for the first time since 2019. […]
AGDA 2023 Awards Digital Design Juror
AGDA 2023 Awards Digital Design Juror
AGDA/Distinction/MOCA/Design for Good
AGDA/Distinction/MOCA/Design for Good
AGDA/Distinction/MOCA/Motion
AGDA/Distinction/MOCA/Motion
CLIO/Silver/MOCA/Brand Identity
CLIO/Silver/MOCA/Brand Identity
FastCo/Finalist/MOCA
FastCo/Finalist/MOCA
ONESHOW/Bronze/MOCA/Branding
ONESHOW/Bronze/MOCA/Branding
Museum of Chinese in Australia | MOCA, Annual ID: ADC102_BCD031B, Award: Bronze Cube , Category: Brand / Communication Design - Branding / Branding Systems / Identities - Integrated
D&AD/Wood/MOCA/Brand Refresh
D&AD/Wood/MOCA/Brand Refresh
R/Ga created a visual representation of MOCA’s ambition to promote the contribution, ingenuity, and resilience of Chinese Australians past, present, future. The agency developed a brand launch video that places a future-facing lens on the Chinese Australian experience. A collaboration with PUSH Media, the manifesto was written by Chinese Australian novelist Jessie Tu, and voiced by Chinese Australian musician Rainbow Chan. With a diverse team at the core, the video blends motion, sound, and language to create an authentic look into the Chinese Australian experience.
MOCA featured on Creative Review
MOCA featured on Creative Review
The Museum of Chinese in Australia, set to open in 2023, promises to be a space for the country to celebrate “strength in diversity”
MOCA Case Study
MOCA Case Study
MOCA has launched!
MOCA has launched!
MOCA Featured on Timeout
MOCA Featured on Timeout
Check out this interactive pop-up exhibition.
MOCA Featured on Broadsheet
MOCA Featured on Broadsheet
In the former Haymarket Library, the first-of-its-kind, interactive museum is rooted in the Chinese-Australian community. On now, an exhibition telling the stories of prominent local creatives such as Incu founders Brian and Vincent Wu, producer and artist Rainbow Chan, and artist Louise Zhang.
zig featured on itsnicethat
zig featured on itsnicethat
The Singapore-based Zig lets users book transport, plan journeys and connect with friends, all guided by a cast of animated characters or “‘Zig’fluencers”.
Zig featured on Brand new
Zig featured on Brand new
New Logo and Identity for Zig by R/GA
EBN FEATURED ON BRAND NEW
EBN FEATURED ON BRAND NEW
D&AD/Wood/Streamtime/Branding
D&AD/Wood/Streamtime/Branding
D&AD/Wood/Shanghai Biennale/Graphics
D&AD/Wood/Shanghai Biennale/Graphics
D&AD/Wood/G’ AY MATE/Posters
D&AD/Wood/G’ AY MATE/Posters
D&AD/Silver/Sydney Biennale/Typeface
D&AD/Silver/Sydney Biennale/Typeface
D&AD/Wood/Sydney Biennale/Typography
D&AD/Wood/Sydney Biennale/Typography
AGDA/Pinnacle/Streamtime/Digital
AGDA/Pinnacle/Streamtime/Digital
AGDA/Distinction/Streamtime/Brand
AGDA/Distinction/Streamtime/Brand
AGDA/Distinction/CPC/Brand
AGDA/Distinction/CPC/Brand
AGDA/Distinction/Sydney Biennale/Brand
AGDA/Distinction/Sydney Biennale/Brand
AGDA/Distinction/Mohawk Show/Writing
AGDA/Distinction/Mohawk Show/Writing
AGDA/Distinction/Shanghai Biennale/Design
AGDA/Distinction/Shanghai Biennale/Design
AGDA/Distinction/Shanghai Biennale/Brand
AGDA/Distinction/Shanghai Biennale/Brand
ONE CLUB/MERIT/Shanghai Biennale
ONE CLUB/MERIT/Shanghai Biennale
ONE SHOW/Merit/RE
ONE SHOW/Merit/RE
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