Ruby Rose Colombia operates as a digital-first beauty retailer, distributing cosmetics, skincare formulations, and facial care products through their proprietary e-commerce platform. The brand's core offerings span foundations, serums, lipsticks, and comprehensive beauty kits, complemented by a curated selection of makeup tools and accessories. Their distribution model integrates direct-to-consumer sales with strategic social media presence. The company's 2023 Glam Collection marks a significant product expansion through collaboration with Colombian media personality Lina Tejeiro. This limited edition line features metallics and shimmer finishes across eyeshadow palettes, facial highlighters, and lip products. The collection exemplifies Ruby Rose Colombia's focus on bold color stories and high-impact formulations. Ruby Rose Colombia maintains an active presence in the Latin American beauty market through influencer collaborations and trend-responsive product development. Their merchandise strategy emphasizes complete cosmetic solutions, from individual items to bundled kits. The brand's digital infrastructure supports seamless access to their full product range across Colombia's major metropolitan areas.