Michael Krall
Public Media Consultant helping stations and talent bring their best to the airwaves. Let's work together!
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WLRH After NPR: The Audience Transition
WLRH After NPR: The Audience Transition
WLRH’s decision to drop NPR on October 1, 2025 is now beginning to show up in the ratings — and the early numbers reveal a station in transition. In my previous post , I wrote about the impact on membership and development and how the Alabama Education Television Commission decided to drop NPR in
The Bleak Future at WLRH
The Bleak Future at WLRH
WLRH , the public radio station in Huntsville, Alabama, may be entering a period of serious decline — and the early numbers are difficult to ignore. In FY26 Q1 (October–December 2025), membership revenue fell 46.4% compared to the same quarter the previous year. Major‑donor revenue dropped 50%.
Sprinkling the Pixie Dust… from michaelkrall.com
Sprinkling the Pixie Dust… from michaelkrall.com
Public radio hosts have a reputation for being a little serious, sometimes deserved, sometimes exaggerated. That’s why a dash of humor or personality — what I call pixie dust — can make all the difference. Pixie dust can be subtle or bold, planned or spontaneous. Done well, it creates the human
Michael Krall: Public Media Consultant
Michael Krall: Public Media Consultant
Expert consulting in public media strategy, storytelling, voice-overs, and fundraising to enhance listener engagement and station impact.
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