Karen Lessa | Mãe dos Gêmeos

Karen Gemeos operates at the intersection of retail e-commerce and financial technology, managing BigBoom accessories and the Heymu business management platform. BigBoom specializes in backpacks and accessories for educational, casual, and athletic use, delivering products through digital retail channels. The brand maintains a Linktree presence to connect customers with its current collections and purchasing options. Heymu provides business clients with automated accounting tools and cash flow management capabilities through its cloud-based platform. The fintech solution integrates core financial operations including expense tracking, revenue management, and business accounting functions. These features aim to reduce manual processes for small to medium enterprises seeking streamlined financial workflows. The dual ventures reflect Gemeos's focus on digital commerce infrastructure across both B2C and B2B segments. Her commercial portfolio connects retail product distribution with backend business management tools through integrated digital channels. This approach allows for synchronized development of consumer-facing and operational technology solutions.