@jessicaknell

Based in Arizona, Jessica Knell develops experiential events that connect local artisans, wellness brands, and community initiatives throughout the Phoenix metropolitan area. Her signature "Sip & Shop: A Garden Party" series provides a platform for regional vendors to showcase handmade goods in a social marketplace setting. These curated gatherings blend retail opportunities with interactive community experiences. Knell's partnership with lululemon has produced multiple athletic event activations, including cheer stations at the Rock 'n' Roll Arizona Marathon and Mesa Marathon. Her event portfolio bridges independent makers with established lifestyle brands through collaborative programming. The initiatives aim to strengthen connections between local businesses and active community members. As an event curator, Knell focuses on three core elements: artisan retail opportunities, wellness activities, and social experiences. Her projects create distribution channels for small-batch vendors while facilitating brand partnerships at the community level. This approach has established ongoing relationships between regional creators, wellness organizations, and engaged participants.