Decada Group
A collection of eclectic & diverse small businesses in Salt Lake City.
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2025 Annual Letter
Standing At The Stone
Standing At The Stone
2025 was a year of simplification. Refinement. Clarity through removal. A year of saying no.
Our Website
Decada Group
Decada Group
Durable: Utah's Business Commons
Join our Community
Join our Community
Event Calendar
Event Calendar
Utah’s small business community is often overlooked, despite being the backbone of our local economy. That’s why Durable has built a community that brings together small business owners, operators, acquirers, and investors.
Join a Peer Group
Join a Peer Group
🎙️ The Durable Small Business Podcast
🎙️ The Durable Small Business Podcast
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Our Portfolio
Tailor Cooperative
Tailor Cooperative
Custom suits, made-to-measure clothing, and expert tailoring in Salt Lake and Chicago. Luxury fabrics, perfect fit, and timeless style for weddings or any occasion.
Workshop SLC
Workshop SLC
Workshop SLC is an art school offering painting, drawing, and ceramics courses for all ages. We are dedicated to supporting serious artists and hobbyists alike.
Northern Electric Company
Northern Electric Company
Northern Electric Company is the go-to local electrician in Salt Lake City, UT. Get an honest assessment and quote before starting your project. Call us today.
Durable
Durable
Durable Finance
Durable Finance
Sell to Decada Group
Sell to Decada Group
Our Annual Letters
2025 Annual Letter: Standing At The Stone — Decada Group
2025 Annual Letter: Standing At The Stone — Decada Group
2025 was a year of simplification. Refinement. Clarity through removal. A year of saying no.
2024 Annual Letter
2024 Annual Letter
2024 was a year small businesses around the world were put to the test. A test that for many went beyond how to move forward…but why. It was a year of slowing down, sharpening focus, and leaning into what matters most. And this made Decada Group stronger.
2023 Annual Letter
2023 Annual Letter
2023 was a year of transformation. It was a year of building capacity and coming of age. With three full years behind us, we’re no longer seeing things for the first or second time anymore.
2022 Annual Letter
2022 Annual Letter
Comprised of 5 companies and 50 employees, Decada Group is united by a passion for craft and a sense of responsibility for building and cultivating small businesses in Utah.
2021 Annual Letter
2021 Annual Letter
2021 was Decada’s first full calendar year in operation. And it was a busy, decade-defining year for us. We grew our portfolio from one small business to four: Tailor Cooperative, Workshop SLC, Built By Design, and Northern Electric.
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