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My favorite question
My favorite question
I stumbled on what’s become one of my favorite questions 20+ years ago. “If what you believe is wrong, would you want to know?” At the time, it was asked in a theological sense but it’s become one of the drivers I’ve used over the years to feed my curiosity. I think that question can come off as an accusation in its original context but it’s pretty damn powerful when you ask it of yourself. Or a room full of brand managers. I’ve worked versions of this question into the setup phase of many workshops but I think it’s time to start using it as the first actual question. It immediately identifies the people in the room who are there because they want to challenge norms and the way things have always been done vs the people who kinda couldn’t care less. It can take half a workshop to fully realize that split in the room otherwise.
Dave Perks | LinkedIn
Dave Perks | LinkedIn
Specialties: brand management, brand strategy, concept & campaign development, writing… · Experience: The Marketing Practice · Education: VCU Brandcenter · Location: Blacksburg · 500+ connections on LinkedIn. View Dave Perks’ profile on LinkedIn, a professional community of 1 billion members.
Past Work
Past Work
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