Ashleigh Cleghorn

Cleghorn Creative publishes a marketing strategy newsletter on Substack focused on content creation, copywriting, and business development for creative professionals. The publication covers specific workflows for overcoming creative blocks and integrating AI tools into content production processes. Content emphasizes maintaining human elements in marketing communications while optimizing for search visibility and audience engagement. The newsletter addresses core challenges faced by agencies and independent freelancers in the creative services industry. Technical topics include SEO implementation, content automation parameters, and systematic approaches to business growth for creative service providers. The archive contains detailed process documentation and strategic frameworks developed through industry practice. Each edition combines tactical recommendations with broader strategic context for marketing communications professionals. Regular coverage includes emerging AI applications in creative work, proven content development methods, and business operations guidance for creative service firms. The publication maintains a practical focus on implementable processes rather than theoretical concepts.