BAV Group

BAV Group is the world’s leading authority on data-driven branding.

BAV Group Shortlisted for 2025 WARC Award
Opinion Party: The Podcast
Opinion Party: The Podcast
BAV Group
BAV Group
Schedule a 30-Minute Consultation
Laura Jones Promoted to Global CEO
Laura Jones Promoted to Global CEO
Kindness as Differentiator
Ticketmaster: Lessons from a Naughty Lister
Snapchat: a daring campaign for differentiation.
The "Meh" List
The Verstappen Effect: Losing Races, Winning Hearts
Pushing the Limits
Pushing the Limits
The Naughty List: Why We Love to Hate Certain Brands
The Naughty List: Why We Love to Hate Certain Brands
Happy New Year 2025
Happy New Year 2025
Dear Mx. BAV
Dear Mx. BAV
The Power of a Unified Brand
The Power of a Unified Brand
Looking back at BRAT Summer
Looking back at BRAT Summer
The Ozempic Effect
The Ozempic Effect
The New Rules of Retail
The New Rules of Retail
Why Being Green Isn't Enough
Why Being Green Isn't Enough
Why Purpose Connects to Retail Category Leadership
Why Purpose Connects to Retail Category Leadership
Love Unwrapped
Love Unwrapped
The Santa Report: 2023 || BAV Group
The Santa Report: 2023 || BAV Group
Adweek cites BAV Group Analysis
Adweek cites BAV Group Analysis
Raising Gen AI | SXSW PanelPicker Voting Open until 8/20/23
Raising Gen AI | SXSW PanelPicker Voting Open until 8/20/23
Culture Shapes Brands and Brands Shape Culture
Culture Shapes Brands and Brands Shape Culture
The Enduring Power of Brand Barbie
The Enduring Power of Brand Barbie
Opinion Party
Opinion Party
Bridging the Inclusion Gap
Bridging the Inclusion Gap
The Path to Belonging Requires Zero Proof
The Path to Belonging Requires Zero Proof
The Power of Brands to Champion Accessibility
The Power of Brands to Champion Accessibility
What’s in a Name?
What’s in a Name?
The Value of Pride
The Value of Pride
Hottest Brands of the Summer
Hottest Brands of the Summer
Rethinking Brand Value: Beyond Pricing and Promotions
Rethinking Brand Value: Beyond Pricing and Promotions
Bed Bath & Beyond: The Fall of a Leadership Brand
Bed Bath & Beyond: The Fall of a Leadership Brand
BAV Group Wins Gold at 2022 ARF Awards
BAV Group Wins Gold at 2022 ARF Awards

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