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Alicia Keys operates at the intersection of music, beauty entrepreneurship, and publishing from her New York base. The 15-time Grammy winner maintains an international touring presence, performing at major venues across North America, Europe, and Asia. Her live shows integrate material from her eight studio albums with improvisational piano segments and multimedia elements. Keys Soulcare, her beauty brand launched in 2020, produces dermatologist-developed skincare and color cosmetics sold through Ulta Beauty and international retailers. The collection includes the Comforting Tinted Lip Balm, Soft Glow Cream Blush, and Let Me Glow Illuminating Serum, formulated without parabens, phthalates, or synthetic fragrances. The brand emphasizes inclusive shade ranges and skin-nourishing ingredients like manuka honey, ceramides, and bakuchiol. Her 2022 graphic novel "Girl on Fire," published by HarperCollins in partnership with co-author Andrew Weiner, marks her entry into young adult literature. The story follows a 14-year-old Bronx protagonist who develops telekinetic abilities while confronting local challenges. The book incorporates themes of family dynamics, community advocacy, and self-discovery central to Keys' broader creative portfolio.