WEREGOINGUP CONCERT

We're Going Up operates as a music events and community support organization headquartered in Norcross, Georgia, functioning under the business entity E.K. Entertainment. The organization produces live concerts and performance showcases that feature emerging musical artists in the greater Atlanta region. Their event programming focuses on creating performance opportunities for developing talent while building sustainable artist-audience relationships. The organization extends beyond standard entertainment production through targeted community assistance programs and fundraising campaigns. These initiatives specifically address medical expenses and financial emergencies within their established network of artists, crew members, and event participants. We're Going Up maintains an integrated approach to event production that combines talent development with practical community support. Their operational model connects three core elements: live music programming, artist development resources, and community welfare initiatives. The organization's activities span concert production, talent cultivation, and emergency assistance fundraising. This structure enables We're Going Up to function simultaneously as an entertainment producer and a community support system in the Norcross area.