S. Ashley Spring
Insights Leader Transforming Data & Insights into Timely & Impactful Decisions that Grow Brands & Businesses
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Media & Presentations
Winning the Modern Consumer With Ally Financial
Winning the Modern Consumer With Ally Financial
Learn how Ally and CivicScience worked together to reimagine and implement a system-wide insights approach to uncovering new approaches for engagement and growth.
Welcome to the Modern Marketing Research Team - Insights Association North Central Chapter
Welcome to the Modern Marketing Research Team - Insights Association North Central Chapter
We are only a few weeks away from our Annual Fall Conference (Sept. 4-6)! We'd love to have you join us in Detroit. The theme of our conference this year is DRIVING CHANGE. Today we are highlighting S Ashley Spring. Ashley has focused on helping integrate and build relationships between Ally's Marketing Research team and their marketing peers! Register for the conference today to see Ashley and our other great speakers! https://lnkd.in/gjPR36yi
Myth-busting perceptions on consumer car buying - Automotive News
Myth-busting perceptions on consumer car buying - Automotive News
In this episode of the All Ears podcast, host Emma Hancock and Ashley Spring from Ally Financial discuss the latest trends in car shopping and buying.
How to reach Gen Z - Automotive News
How to reach Gen Z - Automotive News
Ally’s Director of Research Ashley Spring and Allie Peters, Service Director at BMW of San Antonio, discuss what Generation Z customers want out of the car-buying experience, which sales techniques geared toward younger buyers can also appeal to older shoppers and how to attract Gen Zers as dealership employees.
One-on-One Talk with Renee Brown, SVP, Marketing at OptumCare - FCS: The Financial Communications Society
One-on-One Talk with Renee Brown, SVP, Marketing at OptumCare - FCS: The Financial Communications Society
FCS Charlotte is excited to present a unique luncheon event, featuring a one-on-one interview with veteran financial marketer Renee Brown, who joined OptumCare (division of UnitedHealthcare) in December 2018 as its Senior Vice President of Marketing. In addition to her storied career at TIAA, Wells Fargo and Wachovia, Renee has a historic connection to the
“The Voice Revolution: The Next Wave of Opportunity” - FCS: The Financial Communications Society
“The Voice Revolution: The Next Wave of Opportunity” - FCS: The Financial Communications Society
FCS Charlotte tackles "The Voice Revolution" in this month's luncheon featuring a great line-up of speakers. We'll talk about the next wave of opportunity created by audio marketing, empowered by AI technology, and embraced by consumers more and more each day. From how to best harness search to how to navigate the complexity of AI
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