Esther Otte operates under the brand EstraOrdinary as an independent distributor for LifeWave and Lumivitae wellness products. She specializes in LifeWave X39 patches, which use phototherapy technology to stimulate GHK-Cu peptide production. Her product portfolio includes both wearable wellness solutions and cellular hydration supplements. Lumivitae's molecular hydrogen tablets form a core component of her offerings, alongside DuoAqua and DuoPure product lines. These solutions target cellular optimization through antioxidant and mitochondrial support mechanisms. The products integrate into comprehensive wellness protocols focused on cellular health and hydration. Her distribution network spans both LifeWave and Lumivitae platforms, where she provides product education and partnership opportunities. She conducts outreach through direct selling channels while focusing on cellular health optimization products. Her business activities encompass distributor recruitment, product education, and wellness commerce development.