99.7 The Blitz

997 The Blitz broadcasts rock music on 99.7 FM throughout the Columbus, Ohio metropolitan area. The station operates TheBlitz.com, which covers NFL and college football through articles, videos, and podcasts. The digital platform specializes in fantasy football analysis, sports betting guidance, and game predictions. The station's content strategy spans TikTok and Threads, where producers share radio station operations, concert coverage, and local music updates. Regular features include Taste Test Tuesday and Blitz vs Slice segments, showcasing Columbus businesses and musicians. The brand maintains partnerships with area venues and performers. The Blitz's merchandise collection is available through a dedicated Threadless storefront. Products include station-branded t-shirts, hoodies, and face masks incorporating rock music motifs. The e-commerce offering complements the brand's broadcast, digital sports coverage, and local entertainment programming.