Portfolio Technical Storytelling, Content Strategy & GTM Work

This page showcases selected professional work across content creation, go-to-market strategy, live media, and technical presentations. Each project includes context, my role, and measurable outcomes.

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Fedora Project Podcast — Host & Producer

Context:
An ongoing technical podcast dedicated to deep conversations about open source infrastructure, community dynamics, and technology trends in Fedora and beyond.

What I Did:

• Defined the editorial direction and content calendar tied to release cadences and community focus areas.
• Researched, scripted, and facilitated conversations with contributors, maintainers, and ecosystem leaders.
• Managed production end-to-end: recording, editing, publishing, RSS distribution, and promotional strategy.
• Amplified episodes across social and community channels to increase visibility.

Impact:

Episodes frequently shared and referenced in community discussions and technical threads.

64,000+ downloads to date.

196% quarter-over-quarter subscriber growth during peak periods.

Link(s): Fedora Podcast (YouTube)

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The IT Guy Show — Host & Creator

Context:
A multimedia show exploring practical IT, infrastructure, and open source topics — blending stories, demos, and real-world lessons for technical audiences.

What I Did:

• Conceived show structure, branding, and production workflows.
• Produced episodic content with interviews, demos, and analysis of infrastructure challenges.
• Built and grew cross-platform engagement including YouTube, blog reference, and social channels.

Impact:

• Episodes adopted as educational touchpoints for practitioners exploring infrastructure topics.
• Established a recognizable personal brand that resonates with both technical and marketing audiences.

Link(s): The IT Guy Show (YouTube)

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AlmaLinux — Project Contributor

Context:
Open source community involvement creating tutorials and ecosystem content to support AlmaLinux adoption and education.

What I Did:

• Authored practical tutorials on key topics like package drivers and contribution workflows.
• Provided guidance in forums and helped lower barriers to entry for new contributors.
• Translated core infrastructure concepts into approachable documentation.

Impact:

• Expanded accessibility of AlmaLinux resources to new users.
• Elevated clarity and usefulness in community docs and tutorials.

Link(s): AlmaTips: How to Install Nvidia Drivers on AlmaLinux
AlmaTips: How to Contribute with a Pull Request

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Messaging & Go-to-Market Strategy — Manager

Context:
Templates and frameworks to standardize product messaging, buyer journeys, and launch narratives across releases and product lines.

What I Did:

• Built reusable Messaging Guides tailored for technical products.
• Drafted GTM Guides to map buyers, outcomes, and competitive positioning.
• Created “What’s New” and Roadmap decks for internal alignment and external enablement.

Impact:

• Improved cross-team clarity on narrative and buyer language.
• Reduced friction in launch cycles with scalable messaging models.

Link(s): (Blog Post Coming Soon)

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Live & Video Content — Content Creator

Context:
Produced live and recorded video content to support technical narratives, education, and audience engagement strategies.

What I Did:

• Hosted and produced livestream sessions on product and technical topics.
• Created recorded content for YouTube, webinars, and short format channels.
• Collaborated with SMEs to script and run demos that appeal to developer and technical audiences.

Impact:

• 19.6% subscriber growth on RHEL video channels.
• 30% increase in live viewership on core livestream sessions.
• Assets reused for enablement and social amplification.

Link(s): RHEL Presents | Red Hat
Into the Terminal | Red Hat

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Technical Presentations — Public Speaker

Context:
Delivered technical talks and presentations at conferences, meetups, and community events — distilling complex technical topics into accessible, actionable insights.

What I Did:

• Designed narrative frameworks and slide decks that clarify infrastructure challenges and solutions.
• Presented live demos, lead Q&A sessions, and engaged with diverse audiences.
• Partnered with content and event teams to promote sessions.

Impact:

• Strengthened brand presence in open source and cloud communities.
• Converted event audiences into repeat followers and engaged participants.

Link(s): RHEL Product Updates | Red Hat

Strategic Content & SEO — Content & GTM Strategist

Context:
Owned editorial planning and content strategy to drive consistent awareness, education, and demand marketing across multiple audiences.

What I Did:

• Built strategic editorial calendars aligned to product priorities and ICPs.
• Conducted keyword research and integrated SEO best practices into content planning.
• Partnered with demand gen teams to tailor content for campaigns, nurture flows, and ABM.

Impact:

• Improved organic visibility for strategic content themes.
• Increased engagement on top-of-funnel educational content.

Link(s): <Blog coming soon!>

Sudo Show — Podcast Founder