Product Design

We use the psychology of decision-making to create innovative solutions that drive behavior change.

OUR APPROACH

Behavioral Design

We use behavioral science to inform product decisions.

Behavior change is hard. A few customer interviews alone won’t crack it. Too often, teams start the product development process by asking people what they want or would use.

At Irrational Labs, we use a process call behavioral design. We study the environment of decision-making to create hypotheses about user behavior.

I feel like we've been given a pair of X-Ray glasses to see a hidden world driving user behavior. These insights and tools will shape how we build experiences for the foreseeable future.

Ryan Murphy,
Director of User Experience at Indeed

Case Studies

How can we ensure cancer patients consistently report their symptoms for better care? Discover how we used behavioral science to transform symptom tracking, enhancing patient engagement and improving healthcare outcomes in our redesign of a digital patient monitoring platform.

See What We Did

Marvin: Doubling Engagement With Virtual Therapy (10% → 21%)

Marvin, a virtual therapy platform, partnered with Irrational Labs to incorporate behavioral design in their approach—and more than doubled enrollment from 10% to 21%.

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We designed interventions for the TytoCare device and user journey that drove a 120% increase in devices sold and a 65% increase in completed medical visits.

See What We Did