TRANSPORTATION MANAGEMENT Entering the Next Frontier for AI in Freight Nimesh Akhauri CEO, The DDC Group Analyst Insight: In recent years, network planning has become sharper. Billing cycles are cleaner. Visibility is faster. Today, a new truth is becoming unavoidable: Artificial intelligence is now outpacing the data environments it relies on. The next decade’s competitive landscape will not be shaped by who has the most advanced models, but by who has the cleanest, most interoperable, most real-time foundation under those models. In other words, the real frontier isn’t intelligence; it’s infrastructure. Two decades of moderniza-tion have improved operational systems but splintered operational data. Even the most sophisticat-ed networks still deal with multi-ple versions of the same shipper information. One customer may send tenders, accessories, or bills of lading data in several formats. Slight differences across those inputs create inconsistencies no AI model can fully resolve. Another problem is legacy platforms that cannot exchange signals in real time. Many transportation manage-ment, billing and mobile systems were built for workflow automation, not continuous, event-driven data exchange. They slow the very intel-ligence they aim to support. — file type, label, missing field — becomes friction. At scale, it becomes one of the industry’s most expensive forms of waste. ownership and closing accuracy gaps before they snowball into fail-ures downstream. Forward-leaning leaders should fix the inputs before optimizing the outputs. AI can only perform at the level of the data it ingests. Leaders must standardize how informa-tion enters the enterprise, enforce clearer data definitions, and treat accuracy variance as operational risk, not an IT nuisance. It’s also important to build an ar-chitecture designed for AI, not just automation. Nightly batch uploads and siloed systems can’t support dynamic routing, predictive pricing or autonomous planning agents. Moving to event-driven integration and unified data models ensures every function operates off the same, current state of truth. Leaders should also seek to re-skill operations teams for an AI-native environment. This is not about re-placing people; it’s about elevating capabilities. Tomorrow’s opera-tions teams will excel at anomaly detection, automation over-sight, model feedback loops and cross-system reconciliation. There’s also the challenge of op-erational and financial data that doesn’t align. A maintenance entry may not match planning data; billing rules may not match oper-ations’ records. When the organi-zation isn’t synchronized, artificial intelligence can’t be either. Meanwhile, documentation and processes vary dramatically across partners. Each variation Outlook: Companies that invest in data readiness now will see continuous planning loops that adjust forecasts and routing in real time, and cost-to-serve precision that exposes lane and customer profitability with new clarity. They’ll also enjoy predictive exception detection that flags disruptions before they hit operations, resulting in faster financial cycles as clean, structured data reduces reconciliation friction. This isn’t theoretical — it’s the natural outcome of an AI system finally getting the data it needs. 112 | FEBRUARY 2026 | SUPPLYCHAINBRAIN.COM Another critical strategy is to govern data with the rigor applied to operations. If dwell time, on-time performance and tender acceptance are managed with pre-cision, data quality must be too. That means monitoring drift, vali-dating upstream sources, assigning Even organizations with mature AI will encounter structural obstacles. Shipper variability will continue to limit full automation until the in-dustry aligns on common schemas and validation protocols. Further, legacy system dependencies will slow modernization, regardless of how capable a new AI layer might be. And cross-enterprise alignment will remain the hardest challenge, because carriers, brokers and ship-pers still operate with different definitions and expectations. These are leadership challenges, not technology challenges. Resource Link: www.theddcgroup.com
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