When Elliot and I record the raw audio for the weekly podcast, it’s not unusual for us to spend the better part of two hours meandering from topic to topic. During one of these extended gab sessions, we wondered if it would be possible to embed a digital signal into the podcast in such a way that it could be decoded by the listener. Of course, storing and transmitting data via sound is nothing new — but the podcast format itself introduced some level of uncertainty.

Would the encoded sound survive the compression into MP3? Would the syndication service that distributes the file, or the various clients listeners will use to play it back, muddy the waters even further? Was it possible that the whole episode would get flagged somewhere along the line as malicious? After a bit of wild speculation, the conversation moved on to some other topic, and the idea was left to stew on one of our infinite number of back burners.