Clay is an AI-powered sales intelligence and go-to-market (GTM) platform developed by Clay, a New York-based company, that enables GTM teams to access premium data from over 100 sources, leverage AI agents for research and automation, enrich leads, monitor intent signals, and execute personalized outreach workflows.[1][2] The platform supports tasks such as identifying promising leads through custom AI programming, enriching contact and company data, automating outreach campaigns, and integrating with CRMs and other tools to streamline sales and marketing processes.[1][2]Co-founded in 2017 by Kareem Amin, Nicolae Rusan, and Varun Anand, Clay evolved into a comprehensive GTM engine that empowers non-technical users to build flexible workflows, reducing manual research and enhancing productivity for sales and marketing teams.[2][3] Key features include Claygent for AI-led web research, AI agents for scalable analysis, real-time intent triggers, and integrations that automate data enrichment and outreach.[1]The company reached $100 million in annual recurring revenue (ARR) by December 2025, with rapid scaling in recent years, strong retention metrics reported in the enterprise segment.[3] Clay raised $100 million in funding in August 2025 at a $3.1 billion valuation, led by CapitalG (Alphabet's growth fund) with participation from Meritech Capital Partners and Sequoia Capital.[2] In January 2026, Clay achieved a $5 billion valuation through a secondary employee tender offer.[3] The platform is trusted by more than 300,000 GTM teams worldwide.[1]
Overview
Description
Clay is a sales intelligence and go-to-market (GTM) platform designed to help teams access premium data sources, enrich leads, automate personalized outreach, and execute workflows.[1][4]The platform enables GTM teams—including sales, marketing, revenue operations, and growth professionals—to source data from over 150 providers, incorporate intent signals, and activate insights through automated actions.[1][4]It combines multi-source enrichment for improved data coverage and accuracy with workflow orchestration that supports inbound, outbound, expansion, and retention initiatives, allowing users to replace multiple point solutions with a unified system.[4]Clay is trusted by more than 300,000 leading GTM teams of all sizes and positions itself as a central infrastructure layer that turns unique data and AI-driven insights into revenue-generating actions.[1][4]
History
Clay was co-founded in 2017 by Kareem Amin, Nicolae Rusan, and Varun Anand and spent its initial years focused on foundational product development before evolving into an AI-powered sales intelligence and go-to-market platform.[2]Following six years of product work, the company entered a period of accelerated growth, increasing from approximately $1 million in ARR to $100 million by December 2025.In 2024, Clay raised funding at a $500 million valuation in a $62 million round.This was followed by a $40 million round in 2025 at a $1.25 billion valuation.In mid-2025, the company conducted an employee tender offer at a $1.5 billion valuation led by Sequoia Capital.In August 2025, Clay closed a $100 million Series C funding round at a $3.1 billion