This hub brings together the best of the First Mile Project and beyond to help tourism professionals learn from and apply insights from behavioral science to create better experiences for people and the planet. It includes ready-to-use tools, inspiring examples, practical ideas, research insights, and essential knowledge to put behavioral science into action.
A comprehensive guide detailing how to implement the First Mile behavioral solutions and the specific behaviors they address.
A collection of the most impactful and inspiring results from businesses that took part in the First Mile Project.
Key resources that explain how insights into human behavior can support and accelerate sustainability in tourism.
This section steps outside tourism to look at the bigger picture, introducing you to the core principles and fresh perspectives of behavioral science.
Examples from the First Mile Project and beyond, revealing how behavioral insights can be turned into action and results.
Access ready-to-use guides, tools, and resources to help you apply behavior-smart thinking in your business or destination.