Automatically thank new Shopify customers after their first purchase—it’s a simple way to make a great first impression and start building loyalty.
Create your email automation
Click Campaigns in the left sidebar and select Automations.
Click + New automation in the upper right corner.
Choose Build your own.
Enter a title for your automation (for example, New customer thank you) and click Continue.
Click Entry trigger → E-commerce → Completed order.
Click Global rules → Add rules → Recommended → Previous # of orders.
Change the dropdown to exactly, enter 1 in the orders field, then Save & continue.
Click the circle with the + → Time delay to set when the email sends after the first order. Click Save time delay.
Click the circle with the + → Email to set your subject line, preview text, From name, and From email address. Choose and customize your template. Click Save email when complete.
Add additional steps by clicking the circle with the +, or click Save automation to create a one-step automation.
Click the toggle in the top right beside Paused to set your automation live.
You’re finished! Your customers will receive a thank you email (or series) after their first purchase.