Meta’s Marketing API works best when connected to a business account. If you’re using a personal ad account, certain features won’t work - including one of the biggest benefits of Hive Ads: creating Custom Audiences from customer lists.
Custom Audiences let you re-target your email customers directly on Meta. This is only available if the ad account is part of a business.
How to Fix This
Go to Meta Audiences
Select Create a custom audience.
Choose Customer List as the audience source.
You’ll see a prompt asking you to add your account to a business.
From here you have two options:
Create a new business (if you don’t already have one).
Add the ad account to an existing business (if you already have a Business Manager set up).
Once You’ve Joined a Business
After your ad account is part of a business:
The account will automatically appear as an option within Hive
You’ll be able to create Custom Audiences from your customer lists and fully unlock Hive Ads’ re-targeting capabilities.