Let’s work together.
Hi, I’m Ethan. I’m a designer based in Boston.
For more than twenty years, I’ve helped my clients ship beautiful sites and services that work everywhere, for everyone. I’ve been lucky enough to work with the likes of New York Magazine, Google, The Boston Globe, and more. And I’d love to work with you.
I am available for hire. I typically work on a contract basis for my clients, but if the opportunity’s right, I’m open to full-time roles. Read on if you’d like to learn about me and my work, or send me an email if you’re interested in working together.
What I do, and what I like doing
I’ve worked as a product designer and as a front-end architect; I’ve led large-scale site redesigns, and done short-term consulting with product teams. I’ve been independent for most of my career, but I’ve worked in-house for organizations large and small; I even cofounded a product startup with some good friends. (At one point I worked as a church organist, but that might be less relevant.)
Throughout my career, all these roles and titles have shared some common threads:
First, I’m a designer, but one who treats writing and front-end development as design tools. I use words to make sense of the problems I’m asked to solve, and prototypes to communicate the direction of my design. (And sometimes, to refine it.) I’m happiest when I’m working with all three disciplines in concert.
Also, I’m a designer who loves focusing on the details, while keeping sight of the bigger systems that shape my work. Much of my practice has focused on finding the edges of sprawling digital systems (sometimes by accident), and making room for expressive, beautiful design within them. I thrive when I can balance big-picture thinking with hands-on design work.
Third, I’ve learned time and again that design systems work involves more than creating a better set of artifacts. A better documentation site or some new design tokens won’t deliver a better way of working. Instead, I’ve seen organizations unlock better results by researching how their digital teams work — and then training, supporting, and empowering the people who do that work.
Finally, and maybe most importantly, I’ve learned I’m happiest when I’m working with good, thoughtful people. There’s nothing better than that.
Some names I’ve worked with
How we can work together
Your next design project
I’m a product designer who codes, and I’ve been honored to do hands-on work for the likes of New York Magazine, the Sundance Film Festival, and Google. If your team needs some extra help, let’s talk: I love making websites and services, and helping them shine.
Advisory consulting
I’ve supported teams with an outside perspective during a new product launch, a major redesign, or the creation of their first design system. I’ve worked with these clients on a retainer basis, talking through tough questions related to responsive design, accessibility, and more.
Workshops and speaking
I’ve spoken at hundreds of conferences worldwide, and I’ve given talks and workshops for clients like Goldman Sachs, Home Depot, and Expedia. I’m often invited to discuss best practices in responsive design, strategies for creating more effective design systems, and why cross-functional design matters.
Select projects
City of Boston
Defining a new design system for the City’s Digital Service team.
The Boston Digital Service supports a number of legacy applications and services; they also had a number of new digital initiatives spinning up simultaneously across the City. They knew they needed a more unified visual language — and a design system to support it.

Christine Bath and I were brought in to help the team define a new design system for the City. As with most design systems projects, it began with close, careful research: we interviewed staff members and teams across City government, working to understand how a new design system needed to fit into upcoming initiatives. We also led a series of workshops and presentations at the City, describing how a new design system could support a better way of working.
Equipped with our research, Christine and I delivered a “version zero” starter kit for the Digital Service team. We created a Figma library of core components and tokens, and stood up a documentation site for the team to carry into their first pilot project. We also delivered our research findings, a high-level roadmap, and recommended next steps.
Throughout it all we worked closely with the Digital Service team, reviewing in-progress work and coauthoring deliverables with them. We wanted to ensure our work was something they’d be excited to inherit, shape, and sustain; I can’t wait to see where they take their design system next.
Work performed:
- User research
- Interface design
- Presentations & workshops
- Design system architecture
- Design system documentation
Unbreaking
Design and branding for a project with an urgent mission.
I’ve been working alongside the team at Unbreaking.org, a volunteer-powered project that documents the current administration’s attacks on American institutions.

Unbreaking’s cofounders have experience in journalism, mutual aid, and technology, not to mention large-scale volunteer-powered documentation projects. I was asked to join the project early on, and worked with the team to create Unbreaking’s brand, and to design and launch its site.
In the months since launch, I’ve iterated on the design to match Unbreaking’s rapidly evolving product needs. As the project’s coverage has grown, we’ve added new features like timelines and launched the blog, with more on the way. It’s a tremendous project, and it’s been a rare privilege to contribute to it.
Work performed:
- Visual & product design
- Branding
- Eleventy implementation
Cloud.gov
Redesigning a critical government platform.
Cloud.gov is the leading infrastructure provider for the federal government. One of their core products, the Dashboard, helps agencies host, deploy, and maintain critical sites and services. And it needed a redesign.

In 2024 I joined 18F, the digital services team that worked to improve the way the federal government built and procured software. Shortly after onboarding, I was asked to help out on the Cloud.gov Dashboard redesign, which was already a few months underway.
My first priority was building alignment. I met with key stakeholders and partners on the Cloud.gov team, then held a few workshop sessions to define a set of design principles for the project — principles that reflected how Cloud.gov talked about “good” design as an organization. From there, I led a series of design explorations for the new Dashboard, using the team’s existing prototypes as a foundation. We adopted a “test and learn” mentality throughout, leveraging Cloud.gov’s subject matter experts and its users to review and refine our design work.
Visually, my designs were shaped by the United States Web Design System. But we realized early on that certain features didn’t exist in the USWDS; additionally, the Dashboard required denser, more transactional workflows than the design system offered. The work I delivered aimed to thoughtfully extend USWDS, while still feeling “of a part” with the country’s design system.
None of this could have happened without the team — which was, in a word, tremendous. I worked alongside Jess Dussault, Eleni Chappen, Claire Annan, Boon Sheridan, and Laura Poncé, and I’m grateful I got to see some of the best members of 18F’s engineering and research divisions do their work.
Work performed:
- Visual & product design
- Design systems
- Requirements definition
- Workshop facilitation
Editorially
Putting responsive design in writers’ hands.
In 2012 Mandy Brown, Jason Santa Maria, David Yee, and I cofounded Editorially, a collaborative writing and editing platform. We iterated quickly to define the product, but throughout it all we designed Editorially to be as responsive, as fast, and as accessible as possible.

Editorially was the first time I was able to translate what I knew about responsive design to a non-editorial product. It presented a unique challenge: how do you create a complex, feature-rich application in a browser, and make it feel not just usable but beautiful on any screen?
Better artifacts weren’t the answer: a highly collaborative design process was. Jason, Mandy, David, and I moved between high-fidelity mockups and rough prototypes, and sharpened our product requirements as we saw how features performed across different devices. We met with users to get feedback on early designs, and fed those back into the product.
While I moved into an advisory role in 2014, to this day I’m proud to have been a small part of this team. Together, we built a stunning, intuitive product, one that let you pick up the device closest to you, open a browser, and get to writing —regardless of the size of your screen.
Work performed:
- High-fidelity prototyping
- Responsive design
- Accessibility
The Boston Globe
A new website for Boston’s oldest daily newspaper — and the world’s first major responsive design.
Historically, the Boston Globe had never had a site of its own. When the paper began planning its redesign in 2010, the team realized they’d need to design for all of their readers, whether they were on mobile, desktop, or something in between. They decided to embrace a new idea — responsive design — and hired me to help make it happen.

To launch a site of this scale, I worked alongside Filament Group and Upstatement, two agencies hired by the Globe, as well as Miranda Mulligan, the Globe’s design director. We immediately established a regular cadence for project-wide design reviews, where design concepts and prototypes alike were reviewed by the entire team, and iterated on collaboratively. We also worked through challenges the industry hadn’t yet tackled, like responsive strategies for complex navigation structures, and how best to handle advertising across different viewports. This project — and the team responsible for it — was groundbreaking, and I’m proud to have been a part of it.
Work performed:
- Responsive design
- High-fidelity prototyping
- Accessibility
The World Wide Web Consortium
Redesigning the organization that makes the web.
The World Wide Web Consortium (W3C) quite literally creates the web: they’re responsible for authoring many of the standards we use in our daily work. During my time at Airbag Industries, the W3C hired us in 2008 to reimagine their website. I was asked to lead the design.

I worked closely with Greg Storey throughout, establishing a direction that felt like a more modern iteration of the site’s existing aesthetic. I also happened upon a new method for creating complex yet flexible layouts, which eventually turned into the foundation of responsive design.
Work performed:
- UX design
- Visual design
- Creative direction
- Front-end prototyping
Drop me a line!
Ready to reach out about your next project? I am available for hire. I typically work on a contract basis for my clients, but if the opportunity’s right, I’m open to full-time roles.
Send me an email when you’re ready, and let’s talk about what you’re working on.
