Communications

Communications Guidelines Overview

Introduction

As we navigate the dynamic and ever-evolving landscape of communication, especially digital/online, maintaining a consistent and cohesive brand identity across all touchpoints is crucial. These guidelines are designed to help you effectively communicate our values, mission, and achievements while ensuring that our presence reflects the excellence and innovation synonymous with the UConn College of Engineering.  

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Being A Part of Our Community

Thank you for being a part of the UConn College of Engineering community and for your commitment to representing our brand with integrity and creativity.

Our brand is more than just logos and colors; it represents our commitment to fostering a community of learners, researchers, and professionals who are shaping the future of engineering. By adhering to these guidelines, you will help us create a unified voice that resonates with our diverse audience, including prospective and current students, alumni, faculty, industry partners, and the broader public. In this webpage and accompanying document, you will find detailed instructions on visual elements, tone of voice, content strategy, and best practices for engaging with our audience via print and digital material. Whether you are creating a post, sharing news with the media, ordering merchandise, or communicating with your own colleagues, these guidelines will ensure that every interaction aligns with our brand values and enhances our reputation. To maintain a consistent and professional image, these guidelines should be followed by all who manage or contribute to internal/external communications and  marketing efforts. Together, we can amplify our impact and share the remarkable stories of innovation and achievement that define us. 

Please save and share the printer-friendly version of these guidelines. This webpage was last updated November 7, 2025.

Engineering Communications

The CoE Communications Team consists of Manager of Communications and Digital Strategy Claire Galvin, Webmaster/Programmer Analyst Orlando Echevarria, Publicity/Marketing Coordinator Sarah Redmond, and Media Producer Christopher LaRosa, and is supported and guided by Assistant Dean Kylene Perras and Administrative Assistant Noreen Wall. The Communications Team is available to help with any marketing and communications needs for CoE faculty and staff. We oversee website design, development, and maintenance; digital and print promotional fliers and brochures; social media accounts; digital display announcements; apparel and swag purchasing; promotion of CoE events; a professional portrait studio; news stories; media relations; and more.

The Communications Team can be reached at coe.communications@uconn.edu. Need communications or marketing help but not sure where to get started? Submit a work request and we can strategize with you on the best promotional path moving forward.

Brand Voice and Tone

Voice

  • Professional: Reflecting the expertise and innovation of our community. Follow AP Style and UConn's editorial guidelines.
  • Informative: Providing valuable and relevant information.
  • Inspirational: Highlighting achievements and motivating our audience.

      Tone 

      • Friendly, approachable, and encouraging. Use a positive and engaging tone that reflects our commitment to excellence and innovation and focuses on successes and advancements of the community.

      The University is launching a new brand campaign in Fall 2024. Review the materials.

      University Communications and Other Relationships

      • University Communications: UConn Communications oversees all marketing and communications efforts at the institutional level. They provide services involving editorial content, strategic marketing, social media, multimedia, internal communications, and public records. They manage UConn Today and the UConn magazine.
      • Media Relations: As a public institution, it is extremely important for researchers, administrators, and the University to respond to media queries. Please inform Claire Galvin if a member of the media approaches you for an interview or quote. Engineering and University Communications can also assist in sending press releases and story pitches forward to the media.
      • Interdisciplinary Communications: One of UConn's many strengths is its collaborative ecosystem across fields and disciplines. Please let us know if your programs or initiatives have interdisciplinary connections, as we will want to make sure to coordinate efforts with other school/college communications teams.
      • University ITS: The University's centralized Information Technology team provides services that support research, teaching, learning, and outreach. UConn Aurora websites and UConn email addresses are just two of the many services they provide.

      Visual Identity

      • Logo Usage: Always use the official UConn Engineering wordmark, also called a logo. Maintain adequate spacing around the wordmark to ensure visibility (Rule of thumb – use the size of the "U" in UConn on all sides of wordmark). Ensure the wordmark is clear and not distorted. Do not alter the colors or design of the wordmark. Do not place the wordmark over a busy background image, instead, use a blue, white or grey background.
      • Colors: Use the official UConn colors: Navy Blue (#000e2f), White (#FFFFFF), Grey (#7C878E), and accent colors as outlined in the UConn brand guidelines. You can also use UConn College of Engineering Orange (#ee6921).