{"id":7606,"date":"2013-03-09T05:01:39","date_gmt":"2013-03-09T05:01:39","guid":{"rendered":"http:\/\/themes.swiftpsd.com\/test\/flexform\/?page_id=7606"},"modified":"2026-09-13T21:52:34","modified_gmt":"2026-09-13T21:52:34","slug":"home","status":"publish","type":"page","link":"https:\/\/edaa.eu\/","title":{"rendered":"Home"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;][spb_row wrap_type=&#8221;full-width&#8221; row_bg_type=&#8221;color&#8221; row_bg_color=&#8221;#ffffff&#8221; color_row_height=&#8221;content-height&#8221; bg_type=&#8221;cover&#8221; parallax_image_height=&#8221;content-height&#8221; parallax_image_movement=&#8221;fixed&#8221; parallax_image_speed=&#8221;0.5&#8243; parallax_video_height=&#8221;window-height&#8221; parallax_video_overlay=&#8221;none&#8221; row_overlay_opacity=&#8221;0&#8243; row_padding_vertical=&#8221;25&#8243; row_padding_horizontal=&#8221;15&#8243; row_margin_vertical=&#8221;0&#8243; remove_element_spacing=&#8221;no&#8221; inner_column_height=&#8221;col-natural&#8221; width=&#8221;1\/1&#8243; el_position=&#8221;first last&#8221;] [spb_text_block pb_margin_bottom=&#8221;yes&#8221; pb_border_bottom=&#8221;no&#8221; el_class=&#8221;margin-top-bottom-30&#8243; width=&#8221;1\/1&#8243; el_position=&#8221;first last&#8221;]\n<h2 style=\"text-align: center;\"><span style=\"color: #00adef;\">Key Resources<\/span><\/h2>\n[\/spb_text_block] [spb_column width=&#8221;1\/3&#8243; el_position=&#8221;first&#8221;] [spb_single_image image=&#8221;17141&#8243; image_size=&#8221;full&#8221; frame=&#8221;noframe&#8221; intro_animation=&#8221;none&#8221; full_width=&#8221;no&#8221; lightbox=&#8221;yes&#8221; image_link=&#8221;https:\/\/edaa.eu\/digital-services-act\/&#8221; link_target=&#8221;_blank&#8221; width=&#8221;1\/1&#8243; el_position=&#8221;first last&#8221;] [spb_text_block pb_margin_bottom=&#8221;no&#8221; pb_border_bottom=&#8221;no&#8221; el_class=&#8221;margin-top-bottom-30&#8243; width=&#8221;1\/1&#8243; el_position=&#8221;first last&#8221;]\n<p style=\"text-align: center;\">The Digital Services Act (DSA) creates extensive changes affecting multiple stakeholders across the digital ecosystem and broader society. The stakes for misunderstanding DSA requirements are substantial, making <strong>professional guidance<\/strong> essential for organisations navigating these obligations.<\/p>\n[\/spb_text_block] [spb_text_block pb_margin_bottom=&#8221;no&#8221; pb_border_bottom=&#8221;no&#8221; width=&#8221;1\/1&#8243; el_position=&#8221;first last&#8221;]\n<p style=\"color: #ffffff; text-align: center;\"><span style=\"color: #000000;\"><a class=\"sf-button standard accent sf-icon-reveal mr0 dropshadow\" href=\"https:\/\/edaa.eu\/digital-services-act\/\" target=\"_blank\"><i class=\"fa-arrow-right\"><\/i><span class=\"text\">Read More<\/span><\/a><\/span><\/p>\n[\/spb_text_block] [\/spb_column] [spb_column width=&#8221;1\/3&#8243;] [spb_single_image image=&#8221;15364&#8243; image_size=&#8221;full&#8221; frame=&#8221;noframe&#8221; intro_animation=&#8221;none&#8221; full_width=&#8221;no&#8221; lightbox=&#8221;yes&#8221; image_link=&#8221;https:\/\/edaa.eu\/edaa-the-dsa\/&#8221; link_target=&#8221;_blank&#8221; width=&#8221;1\/1&#8243; el_position=&#8221;first last&#8221;] [spb_text_block pb_margin_bottom=&#8221;no&#8221; pb_border_bottom=&#8221;no&#8221; el_class=&#8221;margin-top-bottom-30&#8243; width=&#8221;1\/1&#8243; el_position=&#8221;first last&#8221;]\n<p style=\"text-align: center;\">The EDAA\u2019s consumer-facing programme is pan-European and industry-wide, backed by credible compliance and enforcement mechanisms. Its evolution is driven by consumer research and has gained widespread uptake in the market. The EDAA is well positioned to complement the objectives of the DSA.<\/p>\n[\/spb_text_block] [spb_text_block pb_margin_bottom=&#8221;no&#8221; pb_border_bottom=&#8221;no&#8221; width=&#8221;1\/1&#8243; el_position=&#8221;first last&#8221;]\n<p style=\"color: #ffffff; text-align: center;\"><span style=\"color: #000000;\"><a class=\"sf-button standard accent sf-icon-reveal mr0 dropshadow\" href=\"https:\/\/edaa.eu\/edaa-the-dsa\/\" target=\"_blank\"><i class=\"fa-arrow-right\"><\/i><span class=\"text\">Download<\/span><\/a><\/span><\/p>\n[\/spb_text_block] [\/spb_column] [spb_column width=&#8221;1\/3&#8243; el_position=&#8221;last&#8221;] [spb_single_image image=&#8221;15524&#8243; image_size=&#8221;full&#8221; frame=&#8221;noframe&#8221; intro_animation=&#8221;none&#8221; full_width=&#8221;no&#8221; lightbox=&#8221;yes&#8221; image_link=&#8221;https:\/\/edaa.eu\/wp-content\/uploads\/YOV_external-report_27.06.pdf&#8221; link_target=&#8221;_blank&#8221; width=&#8221;1\/1&#8243; el_position=&#8221;first last&#8221;] [spb_text_block pb_margin_bottom=&#8221;no&#8221; pb_border_bottom=&#8221;no&#8221; el_class=&#8221;margin-top-bottom-30&#8243; width=&#8221;1\/1&#8243; el_position=&#8221;first last&#8221;]\n<p style=\"text-align: center;\">Your Online Voices: Your Voice, Your Choice is the largest Consumer Conversation of its kind and shows the perceptions and expectations of consumers in relation to data-driven advertising. The findings will contribute to the upcoming developments of the EDAA Self-Regulatory programme.<\/p>\n[\/spb_text_block] [spb_text_block pb_margin_bottom=&#8221;no&#8221; pb_border_bottom=&#8221;no&#8221; width=&#8221;1\/1&#8243; el_position=&#8221;first last&#8221;]\n<p style=\"color: #ffffff; text-align: center;\"><span style=\"color: #000000;\"><a class=\"sf-button standard accent sf-icon-reveal mr0 dropshadow\" href=\"https:\/\/edaa.eu\/wp-content\/uploads\/YOV_external-report_27.06.pdf\" target=\"_blank\"><i class=\"fa-arrow-right\"><\/i><span class=\"text\">Download<\/span><\/a><\/span><\/p>\n[\/spb_text_block] [\/spb_column] [\/spb_row] [fullwidth_text alt_background=&#8221;alt-ten&#8221; el_class=&#8221;mt0 bt0 bb0 no-shadow&#8221; width=&#8221;1\/1&#8243; el_position=&#8221;first last&#8221;]\n<h2 style=\"text-align: center;\">About us<\/h2>\n<p style=\"text-align: center;\"><div class=\"horizontal-break\"> <\/div>\n<p style=\"text-align: center;\"><strong>The European Interactive Digital Advertising Alliance (EDAA) manages the European self-regulatory programme for Data-Driven Advertising (or Online Behavioural Advertising\/OBA).<\/strong><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/edaa.eu\/what-we-do\/for-companies\/\">