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Article Cover Image: Defining Rebranding Goals & Brand Strategy - A Complete Guide

Defining Rebranding Goals & Brand Strategy - A Complete Guide

There are a lot of questions to ask when rebranding. It can be a time-consuming and expensive exercise to get wrong. In our case, this would mean coughing up a bunch of money and potentially losing some big-ticket clients.

This was enough motivation for us to figure out what we were really trying to do before we started our complete brand overhaul.

Our first step was to work out a broader brand strategy. Our strategy ended up being a detailed look at the problems with our current brand identit

Tim Davidson

Tim Davidson

32 min read

Article Cover Image: How To Write An Effective Design Brief

How To Write An Effective Design Brief

Writing an effective design brief is a skill that will save you time and money.

Before you hire a designer to create your new logo, website or company branding you’ll want to give them some instructions on the kind of outcomes you want to see. That's where the design brief comes in.

A design brief is simply a document where you list all the details your designer needs to know to do their job.

That’s not to say it’s necessary for every job. If you’re hiring someone to build a cool looking logo

Tim Davidson

Tim Davidson

27 min read

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