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• Advertising council to use AI, MI tools to tackle digital challenges

  The Advertising Standards Council of India is embracing technology. Its new chairman plans to use artificial intelligence to make ad regulation faster and sharper. The focus is on digital and AI-generated ads. ASCI will partner with tech firms for monitoring tools. Deepfakes are a major concern. The council aims to strengthen compliance and protect consumer trust in advertising.

  

• Preity G Zinta becomes the face of Swa Diamonds

  Swa Diamonds has appointed Indian actress Preity G Zinta as its brand ambassador to enhance its presence in India and the UAE. The brand emphasizes IGI/GIA-certified natural diamonds, aligning with its 'As Real As You' campaign, which celebrates authenticity in expressing emotions. Zinta's partnership highlights the brand's commitment to elegance and timeless beauty, reflecting genuine self-expression.

  

• Dhara's new campaign rediscovers the joy and love of food

  Dhara, Mother Dairy's edible oil brand, is promoting 'Mann Ka Khao' with its 'Dhara – Ek Achha Tel' campaign. The initiative encourages people to enjoy their favorite foods without guilt. The campaign highlights that true nourishment comes from love and goodness, not just numbers. Dhara's new mustard oil offers lower oil absorption and zero trans-fat, supporting mindful eating habits.

  

• South Indian Bank’s Diwali campaign celebrates the joy of giving

  South Indian Bank has launched its Diwali campaign, 'Is Diwali, Khushiyon ke Deep Jalaaein'. The campaign features a film illustrating a circle of kindness. It highlights how small acts of giving multiply joy. The bank uses its app and card for gifting. The campaign reinforces the bank's commitment to investing in relationships and the Diwali spirit of shared happiness.

  

• Parle-G celebrates Chhath Puja with a tale of care and togetherness

  Parle-G unveils a new campaign for Chhath Puja titled 'G Maane Genius'. The initiative highlights thoughtful actions that bring joy. A film shows a boy creating a home ghat for his aunt. This act allows her to participate in the festival's spirit. Parle-G emphasizes that true genius lies in small, meaningful gestures that foster connection and happiness.

  

• Tata Tea Agni celebrates Chhath Puja with Bihar’s Tikuli art form in new ad

  Tata Tea Agni has launched limited-edition Chhath Puja packs featuring Tikuli art, a traditional Bihar painting style. Designed with Padma Shri awardee Ashok Kumar Biswas, the packs depict the festival's four days. An accompanying TVC highlights family rituals and symbolic elements, reinforcing the brand's commitment to regional culture and traditional art revival.

  

• Zaggle onboards cricketer Ayush Mhatre as brand ambassador

  Zaggle has partnered with rising cricket talent Ayush Mhatre. The fintech company named Mhatre its brand ambassador for five years. This move aligns with Zaggle's focus on innovation and future-ready solutions. Mhatre represents India at the U19 level and plays for Chennai Super Kings. The collaboration aims to promote Zaggle's financial solutions to businesses and consumers.

  

• Marketing for the Jungle, Not the Zoo

  Brands are increasingly opting for creative moves that flip stigma, rethink pricing and turn passive audiences into active players. Ed Pank, of LIONS APAC captures this shift, and unpacks some standout creative lessons from this year’s Cannes Lions winners into four themes: Marketing jiu-jitsu, creative discounting, acrobatic allies and invitations to play.

  

• The Audacity Dilemma

  Is safe work too risky in today’s cluttered world? Is restraint the ultimate form of brand custodianship? And finally, what is more dangerous -- a brave mistake or a forgettable campaign? A brand and an agency head square off on a theme that has long challenged the advertising industry: Creative courage versus business consequences. Sonali Krishna reports on the exchange.

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• Hdfc Securities takes charge of financial future in new campaign

  Hdfc Securities has launched its new campaign for InvestRight, a unified digital investment platform, highlighting its recent upgrade with features like a customizable dashboard and multi-asset portfolio view. The campaign, featuring relatable humor and storytelling, emphasizes how the platform simplifies decision-making and makes investing accessible and efficient for all users.

  

• Senco Gold and Diamonds weaves tradition with contemporary expression with Kiara Advani

  Senco Gold and Diamonds launched its Dhanteras campaign, the Shagun Collection, featuring Kiara Advani. The campaign highlights how their jewelry embodies emotions and memories through intimate festive moments, reinforcing Senco's role in blending tradition with modern expression. The collection is crafted to be a vessel for love, blessings, and familial bonds during celebrations.