Google Analytics – Event Tracking

Using the Google Analytics add-on for Boxzilla, you can track all interactions with a box using Events.

The add-on will send an Event with additional information to Google Analytics for each time a box shows or is interacted with (a link is clicked or a form is submitted). This allows for advanced tracking and shows you how well exactly a box is performing.

The following data is taken from the Boxzilla demo site.

Tracking box statistics

For each time a box is opened or dismissed, an event is created in Google Analytics.