Rapunzel, Rapunzel, Do You Have Standing ? Untangling Curtin v. United Trademark Holdings, Inc.
By Irene Calboli, Texas A&M University School of Law As Intellectual Property experts know, the rationale for protecting trademarks is consumer-centered, meaning that the social costs of granting trademark protection—granting traders the exclusive rights to use a mark and prevent others from using identical or similar signs in the marketplace—are justified because marks are necessary to identify products and convey information to consumers regarding the products’ origin and quality. This principle also forms the basis of the requirements for trademark protection. Notably, a sign must be distinctive to be protected as a mark, lest it would fail to fulfil its signaling...