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  • Daniel Eatock Imprint

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Daniel Eatock
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Daniel Eatock Imprint Hardcover – 4 Aug. 2008

by Daniel Eatock (Author)
Imagine the work of a young designer for whom concept and humor are more important than the glossy aesthetics of mainstream periodicals and design annuals and for whom the message trumps the media, and you begin to get an idea ofthe refreshingly smart and thought-provoking work of Daniel Eatock. Rejecting the widely held opinion that work madewithout a client is "art" and work for hire is "design," Eatock challenges both categories by purposely blurring the distinction. Whether he is solving client problems or those of his own choosing, Eatock's work responds to personal fascinations and the desire to invent, discover, and present.

His commissioned works for clients include an exhibition catalog featuring sound chips, a flip book, handwritten notes, and a cover wrapped in the upholstery fabric used on London transit seating, as well as the graphic identity of the UK's Big Brother reality-TV series, among many others. Eatock's idea of "entrepreneurial authorship" has resulted in numerous self-published limited-edition works such as an edition of prints made using every color of Pantone's felt-tip pens and his Untitled Beatles Poster, which includes the lyrics from every Beatles song. Eatock's most personal self-initiated artworks share an unabashed enthusiasm for punch lines, miscommunication, and seriality: there's the search for a stone that weighs exactly one stone; a perfectly hand-drawn circle, the world's largest signed and numbered limited-edition artwork, utilitarian greeting cards, price label wrapping paper, car alarm dances, and a fruit bowl stickered with fruit labels.

The first monograph on this unconventional practitioner, Daniel Eatock Imprint is as unconventional as the artist himself. While utilizing and embracing the expectations of a traditional monograph, the London-based designer also challenges and subverts them, presenting works based on connections and associations through color, composition, titles, material, and format rather than in chronological or hierarchical order. Constantly oscillating between art and graphic design, this book is full of Eatock's astute observations and eccentric obsessions.
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  1. Print length
    224 pages
  2. Language
    English
  3. Publisher
    Princeton Architectural Press
  4. Publication date
    4 Aug. 2008
  5. Dimensions
    21.91 x 2.54 x 30.48 cm
  6. ISBN-10
    1568987889
  7. ISBN-13
    978-1568987880
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Product description

Review

Eatock is endlessly inventive but he also has an eye and an ear for absurd detail and juxtaposition. He spreads that delight: the book is stuffed with pictures others have sent him, all exploring the same vein of urban incident. His artworks are here too, beautiful abstract colour fields that turn out to be the result of a grid of felt-tips left to bleed into a pile of paper over hours. This book will make you smile and perhaps even change the way you see the city - no longer a dead grey background but an endless series of tiny moments of delight. --Financial Times

About the Author

Daniel Eatock is a graduate of Ravensbourne College of Design and Communication and the Royal College of Art. His independent art and design studio Eatock Ltd. focuses on both self-initiated art projects and commissioned design work.

Product details

  • Publisher ‏ : ‎ Princeton Architectural Press
  • Publication date ‏ : ‎ 4 Aug. 2008
  • Edition ‏ : ‎ 1st
  • Language ‏ : ‎ English
  • Print length ‏ : ‎ 224 pages
  • ISBN-10 ‏ : ‎ 1568987889
  • ISBN-13 ‏ : ‎ 978-1568987880
  • Item weight ‏ : ‎ 1.29 kg
  • Dimensions ‏ : ‎ 21.91 x 2.54 x 30.48 cm
  • Customer reviews:

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Daniel Eatock

Daniel Eatock

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Customer reviews

4.5 out of 5 stars
4 global ratings

Top reviews from United Kingdom

  • Linda UK
    5.0 out of 5 stars Not everyone's cup of tea!
    Reviewed in the United Kingdom on 22 July 2009
    Format: HardcoverVerified Purchase
    I really like this book and the author's open ended attitude to art.
    Lots of humourous images and an interesting history of the Big Brother logo.
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  • K. Williams
    5.0 out of 5 stars Daniel Eatock Imprint is Brilliant
    Reviewed in the United Kingdom on 3 May 2009
    Format: Hardcover
    I study Graphics currently and this is a brilliant book for any one who enjoys collections of objects and information. It sums up Eatock's work perfectly in this book, I am a big fan of his work and I met him at one of his exhibitions and he is a really nice guy too. I strongly recommend this book.
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Top reviews from other countries

  • ASLI AKDEMIR
    5.0 out of 5 stars Five Stars
    Reviewed in the United States on 5 February 2018
    Format: HardcoverVerified Purchase
    Amazing book. Fun and inspiring.
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