The ambitions expressed by the social network Bluesky bring hope. In addition to its own network, the company is building a technical way to communicate, a so-called "protocol" called AT. This protocol is published in the open, enabling other organizations to create their own, independent platforms that can seamlessly communicate with Bluesky. The hope is that you will never lose your social media connections and posts again, and if you play your cards right: not even your username.

You can already – now – verify your identity and boost trust by having your own domain name as your username. And this costs nothing if you already have a domain name. The username can then continue to work even if in the future you move to another platform that uses the same "protocol".

For example, my username on Bluesky is @axbom.com, the same domain name as this blog.