Harness the power of user meta data in WordPress

Everyone is different, and that’s as true in WordPress as it is in real life. People have job titles, schools, cities, and other details that makes them unique. Capturing that data in WordPress makes it easier to personalize experiences, create better reports and build efficient workflows.

WordPress’ flexible architecture makes it possible to store almost any user data in user meta, which is simply a fancy name for custom data associated with each user.

This is where WordPress plugins like WooCommerce and LearnDash store billing information, course enrollment records, and any other user data they need.

While WordPress’ user meta data is very flexible and powerful, it isn’t easy for site administrators to manage this data or store additional data they may want to collect.

Doing so typically requires custom development, working with cryptic “meta keys” and expensive plugins that add support for custom profile fields.