ASP Historical Archive
Association of Software Professionals, 1987 to 2021
Menu
Skip to content
ASP
ASPects Newsletter
How NOT to Write a Press Release
Consumers
Find Software as an Informed Consumer
How to Download Software
What’s a Cloud App, and Why Would I Want it?
History
ASP Hall of Fame
ASP Hall of Fame Inductees, 2000
ASP Hall of Fame Inductees, 2001
ASP Hall of Fame Inductees, 2002-2003
ASP Hall of Fame Inductees, 2004-2005
ASP Hall of Fame Inductees, 2006-2008
Spyware, Adware, Malware, Thief
Spyware: Consumer’s Guide
mISV Resources
Book Reviews
Write Better, and Sell More Software
Business Articles
Choosing a Price for Your Program
How Important is a Copyright Notice
How to Make Your Website Visitors Actually Read Your Copy and Care
How to Name an App, a Program, a Company, or a Service
If No Independent Developers Are 100 Times Smarter Than You, Then Why Do Some Get 100 Times the Results?
Who Owns The Code?
Marketing Articles
5 Steps to Ascertain Who Your Product Benefits and How to Use That Information
Call Yourself!
Are You Impossible to Reach?
How to Make a Million Dollars in Software
Identifying and Internalizing your Audience
Marketing Budgets and Financial Controls
Turn off the TV and Start Writing Your Press Release!
Technical Articles
Consolidating Page Requests to a Single Preferred Domain for SEO
Get Localized and Start Selling in Other Countries
Optimizing your installer (Basics)
Uninstall Surveys
What to Localize in Software
Search for:
Optimizing your installer (Basics)
by Jiri Novotny
creator of
