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Long Tail: Why the Future of Business Is Selling Less of More Kindle Edition

by Chris Anderson (Author) Format: Kindle Edition
What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone?
"The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google.
However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know.
The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.
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  1. Print length
    256 pages
  2. Language
    English
  3. Publisher
    Grand Central Publishing
  4. Accessibility
    Learn more
  5. Publication date
    July 11, 2006
  6. Reading age
    18 years and up
  7. Grade level
    8 and up
  8. File size
    3.8 MB
  9. Page Flip
    Enabled
  10. Word Wise
    Enabled
  11. Enhanced typesetting
    Enabled
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Editorial Reviews

Review

"I can t begin to tell you how thrilled I was by The Long Tail." -- Howard Look, VP, TiVo

"If you haven t already read The Long Tail, you d better -- it s the new Tipping Point." -- Andy Lark, VP, Sun Microsystems

"Anderson s insights with the Long Tail continue to influence Google s strategic thinking in a profound way." -- Eric Schmidt, CEO, Google

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Chris Anderson

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Customer reviews

4.4 out of 5 stars
871 global ratings

Customers say

Customers find this book to be an interesting and easy-to-understand read with well-researched insights that have practical applications for businesses. The writing quality is good, and customers consider it worthwhile, with one noting how it can make more money by serving multiple niche audiences. While the book receives positive feedback for its readability and value, some customers find it repetitive and boring at times.
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74 customers mention readability, 72 positive, 2 negative
Customers find the book enjoyable and interesting to read, with one customer noting it's an easy read.
This is great book full of observations of trends pertaining to how the Internet has changed the scope and depth of what we buy, listen to, etc....Read more
...I would say the book is certainly very intersting and a good read, however the core message could have been transmitted in a 50-100 page book, which...Read more
I found Chris Anderson's book "The Long Tail" to be a both interesting and a quick and easy read....Read more
...A Matter of Time) I found Chris Anderson's excellent book a great guide to the theory and practice of the rapidly expanding...Read more
58 customers mention insight, 57 positive, 1 negative
Customers appreciate the book's insights, finding it well-researched and clearly expressed, with one customer noting it provides a better understanding of the reasoning behind its concepts.
...It's clearly written, comprehensive, and again, well researched. Can't wait for the sequel!Read more
...gives you a preview of that future and I highly recommend this insightful book.Read more
...It has good insights and examples related with topics. It is easy to follow.Read more
Ordered for business school. Great read and very educational.Read more
21 customers mention ease of reading, 19 positive, 2 negative
Customers find the book easy to understand and read.
[...] However, the short version is this: The book is easy to read, and it has a ton of practical application for every business from...Read more
...'s book "The Long Tail" to be a both interesting and a quick and easy read....Read more
...Much better than I expected. Particularly the examples, which were clear and illuminating.Read more
...The concept of the Long Tail is simple and powerful. Anderson first proposed the idea in 2004 and then elaborated it into this book....Read more
19 customers mention relevance, 18 positive, 1 negative
Customers find the book highly relevant, with multiple reviews noting its practical applications for businesses. One customer specifically mentions its applicability to the current marketplace, while another highlights its value for young people understanding the business environment.
...This is why it is still an important book, and why this book is not just for internet retailers....Read more
...This revision is now 7 years old but still has some relatable, relevant, real-life examples....Read more
As someone who is interested in self-publishing, this book was very useful....Read more
This is an important book for anyone who wants to understand internet commerce or innovation in services....Read more
18 customers mention writing quality, 15 positive, 3 negative
Customers appreciate the writing quality of the book, with one noting its clear language and concise style.
a well written and interesting look at how digital storage and technology is changing business....Read more
...Probably more than I ever wanted to know but very well written. Shows that the author really understands the material....Read more
A well-written account of why the retail sector was so disrupted by the market breadth of the internet....Read more
...Clear language, easy to read even for a non-native reader.Read more
12 customers mention value for money, 12 positive, 0 negative
Customers find the book offers good value for money, with one customer noting that it makes more money by serving multiple niche audiences.
...The additional material is substantial in length, and worthwhile....Read more
Good idea, but could have been a short paper......Read more
This is a tough read but worth every word. If you are going to sell anything "and we all do" you must read this boo first.Read more
...It is a great book which has taken a challenge into a great opportunity. An eye opener....Read more
11 customers mention length, 6 positive, 5 negative
Customers have mixed opinions about the length of the book, with some finding it long, while one customer notes that the chapters could be shorter.
...This book is a must-read. It's not terribly long, but if you have any desire at all to "get" today's culture and the society created by the Internet...Read more
...Repetitive and overlong after you get the point. But if you are a dimwit, then I guess the book's the right length.Read more
The Long Tail is a great book that explains how etailers anywhere of any size can be successful online and details how niche products make a living...Read more
The bad news is that this book is really a long magazine article, which possibly reflects Chris Anderson's daytime job, editing "Wired"....Read more
14 customers mention repetition, 1 positive, 13 negative
Customers find the book repetitive and boring at times.
...Repetitive and overlong after you get the point. But if you are a dimwit, then I guess the book's the right length.Read more
...a lot of similar books in this genre, it can seem lengthy and repetitive at times but overall it shows some great points....Read more
...I felt like there was a lot of repetition in the book....Read more
...Very repetitive, get's really boring....Read more