Si Quan Ong
Content marketer @ Ahrefs. I've been in digital marketing for the past 6 years and have spoken at some of the industry’s largest conferences in Asia (TIECon and Digital Marketing Skill Share.) I also write about my curiosities on my Substack.
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Originally introduced as the Search Generative Experience (SGE) in 2023, Google’s AI Overviews were officially launched in the U.S. on May 14, 2024.

It has seen tons and tons of changes since then.

What do AI Overviews mean for SEO? Is SEO finally dead? Or is everything fine?

Well, good news and bad news. Whether you like it or not, search has changed.

Here’s everything we know about Google’s AI Overviews to date:

What are Google’s AI Overviews?

Google’s AI Overviews are AI-generated summaries for search queries.