Art Strategic
For many artists, visibility is not the problem.
They just need a better understanding of how things work. When you understand this, you can take control. connect the dots, and build a career that continues..
They just need a better understanding of how things work. When you understand this, you can take control. connect the dots, and build a career that continues..
Don't wait for opportunity - build it.
Led by Peter Cornish, Art Strategic encourages a shift in how you think about your practice, from simply creating art to understanding how it is encountered, positioned, and sustained over time through a more entrepreneurial way of thinking.
This is different way of approaching your practice. It's less about visibility, more about understanding. Less about waiting, more about actively shaping what comes next.
This is about helping you take ownership of your practice.
Not by reducing it to something purely commercial, but by recognising that how your work is positioned, communicated, and developed over time can be something you actively influence.
Not by reducing it to something purely commercial, but by recognising that how your work is positioned, communicated, and developed over time can be something you actively influence.
By developing a clearer awareness of this, you begin to see how direction and opportunity are connected, and how your role within that process is more active than it might first appear.
Rather than leaving this to chance, entrepreneurial thinking becomes part of the practice itself. With greater understanding and intention, even a simple shift in awareness can have a lasting impact on the continuity of your work.
This approach is developed through Fez Art Residency, where it is explored in practice as part of an artist’s ongoing development.