Make money doing the work you believe in.

Old media models are broken. Substack is building a new one that puts writers, creators, and subscribers in charge.

Free to start

No platform fees, no tiers, no contracts—Substack is free to start and free to leave

Earn money right away

90% goes to you. The rest powers the platform that supports your work.

Build your audience

Tap into a platform with 5 million paid subscriptions and counting

Grow faster

More than half of new subscribers come from Substack’s built-in network

Estimate what you could earn on Substack

A few hundred paid subscribers at $5/month can replace a salary. A few thousand makes it a real business.

Our entire business model depends on your success—we only make money when you do.

Illustration of creator earnings and Substack’s revenue share model
$4,638per month
Writers keep 90% of their revenue minus credit card fees.

A network that grows with you

On Substack, you’re not starting from zero. Subscribers discover new voices through recommendations, notes, and collaborations.

Tens of millions

Of people read, watch, and listen on Substack every week

1 million+

Posts discovered by potential subscribers in the app every day, creating a steady path to growth

30%+

Of paid subscriptions come from within Substack’s network