We’ve moved to www.nudges.org. Come with us.

February 27, 2010

Nudges.wordpress.com has been a great home for the Nudge blog over the past year and a half, but it’s time to move on. Where to? www.nudges.org. That’s right, we’re taking over our first home and revamping it for the future. We’ve added new social media capabilities that let you share our posts on facebook and twitter more easily. And you guessed it, we’ve got a facebook page and a twitter handle now. Finally, yes. We hope you’ll friend us and follow us as we try to use these platforms for our insights and content.

For the time being, nudges.wordpress.com will remain active with our old posts. We’ve imported all of that content to the new site where you can search our archives and find any old post you’re interested in. Eventually we will redirect traffic from this site to www.nudges.org, but we hope you’ll be out in front of us by bookmarking www.nudges.org in your browser or adding our feed www.nudges.org/feed to your RSS reader. If you continue to use our old feed, you won’t receive any of our new content, unfortunately. If you’ve been getting updates to your inbox, we’re asking you to switch over and follow us via the new page or the new feed. Your inbox is a busy place already, no doubt.

Say goodbye to nudges.wordpress.com and hello to www.nudges.org. Thanks for keeping up with us so far. We hope you’ll continue to do so at our new home.

Auto-suggest suggests how far behavioral economics has come, and how far it still has to go

February 25, 2010

In terms of recognition and respect, behavioral economics has certainly come a long way in the last 25 years. But it is still a Hibernian outpost in the great Roman Economics empire. One of the newest metrics for evaluating its impact is the auto-suggest feature in many search engines that has become quite popular since Google aired its ode to the long-distance romance during the Super Bowl.

In order to compare regular economics and behavioral economics, the Nudge blog typed in the first word of a few major concepts from each field into Google.

From economics, there is “supply and demand,” “opportunity cost,” and “economies of scale,” all of which appear to be quite popular. Notice that the phrases themselves are popular, as well as ones that add “examples” to the end of the phrase.