Collect, Verify, and Enable Sharing via Text Messages

Bring viral contests directly to mobile phones. Collect phone numbers, verify leads with SMS codes, and encourage viral sharing via text message responders!

KickoffLabs SMS verification on a mobile phone

Why Add SMS to Your Contest?

Phone number verification is one of the most effective ways to prevent fake contest entries. When you require a real phone number, bots and fraudulent signups drop dramatically. Plus, text messages have open rates above 90%, making SMS sharing one of the highest-converting referral channels available.

Collect Lead Phone Numbers

New leads opt-in to your campaign using a phone number via a landing page or by sending you a text message directly. KickoffLabs supports both approaches so you can meet your audience wherever they are.

Add a phone number field to any KickoffLabs signup form, or set up a dedicated SMS keyword so leads can text a word to your campaign number and be automatically enrolled. Both methods capture the lead and generate their unique referral link.

Contest signup form with phone number field

Automatically Verify Phone Numbers

Once a lead signs up, they receive an SMS message with a verification code to enter into a KickoffLabs verification field. This confirms that the phone number is real and that the person who signed up actually owns it.

SMS verification is one of the strongest fraud prevention measures you can add to a contest. Unlike email verification, which can be easily bypassed with disposable addresses, phone number verification requires access to a real mobile device. This keeps your lead list clean and your contest fair.

SMS verification code entry in KickoffLabs

Enable Viral Sharing via Text Message

Turn every lead into a brand ambassador. After signing up, leads can share their unique referral link via text message to friends and family. Text messages have significantly higher open and click rates than email, making SMS one of the most effective sharing channels for contests.

When a friend receives a personal text message with a contest link, they are far more likely to click and sign up than from a social media post. This person-to-person sharing drives high-quality referrals and faster viral growth for your campaign.

Lead sharing contest link via text message

Common Use Cases for SMS in Contests

High-Value Giveaways

When prizes are valuable, fraudulent entries increase. SMS verification ensures that every entry comes from a real person with a real phone number. This is essential for electronics giveaways, cash prizes, and luxury product contests where you need to guarantee legitimate winners.

Local Business Promotions

Restaurants, gyms, and retail stores can collect phone numbers through in-store contest signups. Leads text a keyword to enter, receive their referral link, and share with friends. The phone number doubles as a future marketing channel for SMS promotions.

Event-Based Contests

Run real-time contests at trade shows, conferences, or live events. Attendees sign up by texting a keyword, get verified instantly, and start sharing their referral link with other attendees. SMS is the fastest way to collect leads in a live event setting.

See Real Success!

Check out interviews with users who have run successful viral marketing campaigns with KickoffLabs.

Swingly Toys

I just came across KickoffLabs and fell in love, especially with the UX. It made it very easy for people to share my project, get other folks excited about it... Now we're up to almost 3,000 subscribers on our email list.

Melissa Moran
Founder + CEO

EsportsOne

KickoffLabs did a design review with us and they found two things that made a ton of sense and actually improved our conversion even more. So that handholding support was really helpful!

Sharon Winter
COO + Co-Founder

Great Little Places

The best way to get your business off to a great start is to build up an engaged audience that are raving about your product. We used KickoffLabs to grow that audience.

Just a sample of the things you can get with KickoffLabs!

Features and Support to Grow Your Business

Pro onboarding

Professional Onboarding

Launch faster with a 1:1 call, domain setup, video reviews, and design assistance, all valued at $250, included in business subscriptions

Team does it for you.

Done For You Campaigns

Hire the KickoffLabs team to design, develop, and deploy your next viral campaign. We set it up and you just promote it! Learn more.

Agency lead generation

Agency Account Support

Manage isolated campaigns for multiple clients with one account. Create re-usable campaign templates. Transfer campaigns to client accounts. Learn more.

Contest platform that scales

Campaigns that Scale

We've run giveaways for some of the largest companies with millions of entries connected to Super Bowl commercials. We can meet your needs. Learn more.

Viral lead generation platform

Platform APIs and Script Library

Build something custom with our API, javascript library, webhooks to create custom integrations. Learn more.

Coupon code distribution.

Coupon Code Distribution

Upload a set of unique coupon codes we can distribute on entry or at set reward levels.

Instant signup

Instant Signup Links

Create signup links you can send via email to known leads or use to redirect people after taking a survey. Learn more.

Contest actions.

Contest Actions

Drive contest engagement by giving people additional actions to perform in exchange for even more entries. Learn more.

It's all legal rules.

Giveaway Rules Template

We've included a template that supports our campaign types out of box and make it easy to edit.

milestone reward image

Reward Level Milestones

Create achievement levels that anyone can earn by sharing and taking contest actions. Learn more.

reports

Reporting

Get reports on contest conversion rate, actions, and how effective your referral program is without having to install external tracking scripts. Learn more.

Form actions to ask questions post signup.

Post Signup Questions

Special contest actions where leads add their phone number or answer simple questions after signing up.

Custom landing page domains

Custom Domains

Improve brand recognition, credibility, and get discovered online easier by publishing your KickoffLabs campaign to a custom domain of your choosing! Learn more.

Lead generation form builder

Form Builder

Customize the entry form to collect name, phone number, address, or any custom field you want.

referrals.

Referrals Made Easy

Leads can get additional entries or points when they tell their friends with links we provide. Learn more.

App download actions

Purchase Rewards

Contestants can earn additional entries when they make purchases or even when they refer someone that makes purchases! Learn more.

Drag and drop landing page builder

Landing Page Builder

Create dedicated landing pages for every audience without touching a single line of code in our drag and drop builder. Learn more.

leaderboard campaign symbol

Leaderboards

Show people where they stand by adding a leaderboard to your giveaway. Learn more.

Pick a winner

Pick a Winner

Randomly draw a winner in your giveaway where leads with more entries have better odds. Learn more.

emails

Emails

Send emails after sign up or when they reach key activity thresholds to increase engagement.

Learn more.

Fruad checks

Fraud Protection

Prevent fake contest entries and referrals from mucking up your contest. We've got tools to help with that. Learn more.

A team of chat people.

Team Accounts

Easily collaborate with team members on campaigns by inviting them to your account. Learn more.

ab testing

Smart A/B Testing

Test landing pages for your contest without losing conversions to a bad variation!

Lead phone number SMS verification.

SMS Verification

Collect verified phone numbers with SMS verification codes to ensure you're getting real leads. Learn more.

Lead generation with custom html and css

Custom CSS & HTML

Have your own designer? Add CSS to our pages or use custom HTML pages with our easy AnyForm script.

tag

Lead Tagging

Tag, award points, and segment leads that take custom actions outside of KickoffLabs like taking a survey, downloading your app, or making a purchase.

Giveawy Countdown timer

Countdown

A countdown for your campaign used on landing pages and your contest box.

Lead Generation Campaign Integrations

Integrations Built In

Push leads to your email software, add lead analytics platforms, and connect to Facebook. Learn more.