Rather than starting from scratch each time, let Hive handle the heavy lifting with campaign templates. These are designed to help you promote events quickly and effectively at every stage of the event cycle. Templates make campaign setup and audience targeting simple — whether you’re announcing, selling tickets, or wrapping up.
Getting started
To use campaign templates, your account must have ticketing and event data.
You can add this data by:
Connecting your ticketing provider (recommended) — Learn how to connect your integration here.
Uploading event data manually — Learn how to import a CSV here.
How to access campaign templates from your Event Hub
In the left navigation menu, click Events.
Select an event.
Scroll to the Use templates section in the Event Hub.
Note: Any email, SMS, ad, or capture tool campaigns for this event appear on the Marketing activities tab, with an overview of performance.
How to use campaign templates
Click the campaign template you want to use.
Hive automatically builds the campaign with your event data in seconds.
You’ll be taken to the campaign builder to start editing.
Friendly reminder: Templates are a starting point. Review and adjust before sending:
Check your filters
Update the subject line
Customize content for your audience
Think of templates as getting you 50% of the way there — your edits make it complete. Looking for inspiration on what to write in an upcoming campaign? Check out this helpful resource.
Campaign template types
We’ve grouped templates by event lifecycle stage so you can quickly find what you need.
Event marketing stages
Stage 1: Announce
Goal | Strategies and tips | Suggested segments: |
Generate hype and excitement around your show. | Share key event details: time, location, ticket sale dates, and anything important for buyers
Capture fan interest early to set up a successful presale
Track website behaviour to learn preferences and tailor marketing | Past purchasers for the artist/event
Past presale registrants
Location: identified city
Affinity: similar artist/event |
Templates:
Stage 2: Presale
Goal | Strategies and tips | Suggested segments: |
Build FOMO and drive early ticket sales. | Offer early access to select groups (VIPs, newsletter subscribers)
Highlight perks or exclusive access
Presales don’t require discounts — early access alone can boost sales | Past purchasers for the artist/event
Past presale registrants
Location: identified city
Affinity: similar artist/event |
Templates:
Stage 3: Onsale
Goal | Strategies and tips | Suggested segments: |
Maximize conversions with urgency messaging. | Use phrases like “Tickets are going fast!”
Give real-time updates on availability and price tiers
Retarget presale participants with personalized offers
Increase ad spend during high-demand periods | Presale registrants
All subscribers who didn’t register
Big spenders
Recent ticket buyers
Venue patrons |
Templates:
Stage 4: Maintenance
Goal | Strategies and tips | Suggested segments: |
Keep fans engaged during mid-cycle lulls. | Stay active to build loyalty
Host contests with unique experiences (VIP passes, backstage tours)
Focus budget on high-engagement, low-cost activities
Use targeted organic content and campaigns | Subscribers who’ve shown interest but haven’t purchased.
Subscribers who have purchased: send upsell or add-on recommendations. |
Stage 5: Backend
Goal | Strategies and tips | Suggested segments: |
Provide reminders, drive last-minute sales, and prep attendees. | Send low-ticket alerts and last-chance campaigns
Remind ticket holders 24 hours and a few hours before the event
Provide Know Before You Go (KBYG) info — especially for sold-out shows or venue changes | Past purchasers
Presale registrants who didn’t purchase
Local contacts
Fans of similar artists
Exclude: Current purchasers (where relevant) |
Templates:
Stage 6: Post-show
Goal | Strategies and tips | Suggested segments: |
Thank attendees, gather feedback, and promote upcoming events. | Keep messages short and clear
Make feedback easy to give
Promote similar upcoming events for better engagement | Event attendees |
Templates:
