If your email list import fails validation, it means your list contains greater than 4% invalid email addresses.
Note: If your email import list is small (<100 email addresses), a small number of invalid emails can make your list fail validation.
If you send an email campaign to invalid email addresses, your deliverability will decrease, which is bad news! This is why we ensure up front that all email addresses imported into Hive are active and ready to send to.
What to do if your email list fails validation
If your email list fails validation, don’t worry—there are a few quick steps you can take to improve it. We recommend using a service like NeverBounce to clean your list efficiently.
Or try adjusting your import strategy:
Import a single bulk CSV file rather than multiple smaller ones. This can help improve the overall validity rate by balancing out any pockets of invalid addresses.
Alternatively, import in smaller batches to help isolate problematic segments. If you end up needing to use NeverBounce, this approach makes it easier to identify and clean only the affected portions of your list.