If you’d like to send an email or SMS campaign in Hive but exclude contacts who purchased tickets to a specific event, you have two options:
Exclude purchasers during campaign setup
Create a reusable segment in advance
Whichever method you choose, your campaign will be sent to all eligible subscribers except those who purchased tickets to the event you’re excluding.
Option 1: Exclude purchasers while building a campaign
Start a new campaign
Create a one-time email or SMS campaign.
In the first step (Choose recipients), click Add filters.
Apply the exclusion filter
Select All event data > Purchased ticket(s) > Purchased tickets to a specific event.
Search for and select the event you want to exclude.
Adjust the filter logic
Change the did parameter to didn’t.
This ensures the campaign only sends to contacts who have not purchased tickets for that event.
Option 2: Create a segment
Go to the Segments tab and click New segment.
Name your segment clearly — e.g., Summerfest 2025 – Excluding Ticket Holders.
Keep the segment type as Live so it automatically updates with new data.
Click Add filter > All event data > Purchased ticket(s) > Purchased tickets to a specific event.
Search for and select the event you want to exclude.
Change the did parameter to didn’t.
Click Save.
Your segment will populate with all contacts who haven’t purchased tickets to the selected event. When you’re ready to send a campaign, you can select this segment as your audience.
Pro tip: A live segment automatically updates as new ticketing data syncs into Hive and can be reused for future campaigns.
Example: If Sam hasn’t purchased a ticket yet, they’ll be included. If Sam buys a ticket next week, they’ll be removed automatically.
Need a refresher? Check out our article on how to create segments.