Email automation splits let you elevate your automations by creating multiple personalized paths. After setting up an initial trigger, you can branch your automation into two distinct flows based on conditions you define. This empowers you to tailor customer journeys based on their behaviour and preferences. Learn how to create an automation here.
How to add an email automation split
Inside your automation, click + → Split.
In the left sidebar, configure your split settings:
Name your split – This label appears internally to help you stay organized.
Choose split logic – Decide whether customers must meet all or any of the conditions.
Add conditions – Select from hundreds of options representing customer actions or characteristics that determine their path.
Click Save Split to apply your automation .
You can add multiple splits throughout your automation. For instance, after your first email, you might branch into:
Customers who made a purchase
Customers who did not make a purchase
This flexibility allows you to send highly targeted follow-ups and boost customer engagement effectively.
