Automatically engage new ticket buyers to build loyalty over time. A thank you automation is a simple way to create goodwill, boost engagement, and keep your audience excited for future events.
Create your email automation
Click Campaigns in the left sidebar and select Automations.
Click + New automation (upper right).
Choose Build your own.
Enter a title (for example, New buyer thank you) and click Continue.
Click Entry trigger → Events → Completed ticketing order.
Click Global rules → Add rules → Recommended → First ticketing order ever.
From the dropdown, select have not, then Save & continue to apply the rule.
Click the circle with the + → Time delay to set when the email sends after the first order, then Save time delay.
Click the circle with the + → Email to set your subject line, preview text, From name, and From email.
Choose and customize your template, then click Save email.
Add additional steps by clicking the circle with the +, or click Save automation to keep a one-step flow.
Toggle from Paused to Live (top right) to activate.
You’re finished! New ticket buyers will receive your thank you email (or series) after their first purchase.