Smile.io is a loyalty and rewards platform that helps turn one-time buyers into repeat customers. You can run points, referral, and VIP tier programs that reward actions like purchases, referrals, and social shares.
Connecting Smile.io to your email, SMS, and ads tools lets you use loyalty data to personalize and automate outreach. You can:
Send messages when customers earn points or reach a new tier
Remind shoppers to redeem rewards before they expire
Build lookalike audiences from your most loyal customers
Celebrate milestones and strengthen relationships with high-value buyers
This makes your marketing more timely, relevant, and directly tied to customer loyalty activity.
Steps to connect Smile.io to Hive
In Hive, open the integrations page.
Find Smile.io under the Marketing Tools section and click connect.
Once connected, Hive will begin importing Smile.io contacts.
View imported audiences under smile segments on the segments page.
Smile segments update automatically as customers interact with your rewards program.
Find your Smile.io program data
To view Smile.io data in Hive, go to Contacts in the left sidebar, then Contact list. Click View all filters in the top-left.
Open the others filters.
Filter on the available Smile.io fields to see customers with the most reward points, who’s in your VIP tier, and more.
For audience insights, click More… then Map or Demographics in the top-right of your contact list to see locations and demographics.
You can also open a contact’s profile to view their Smile.io details, including points balance, tier membership, referral URL, and a quick link to view on Smile.
Ideas for using your Smile.io data in Hive
Create or edit an automation and add a split or trigger based on Smile.io fields (for example, points crossed a threshold or tier changed).
Send tailored messages to celebrate milestones, invite VIPs to presales, or prompt members to redeem points.
Review performance regularly and adjust your segments or thresholds as your program evolves.