Full Name
​{{ user.full_name }}
Inserts the first name and last name of your recipient, separated by a space

First Name
​{{ user.first_name }}
Inserts the first name of the recipient

Last Name
​{{ user.last_name }}
Inserts the last name of the recipient

Email Address
​{{ user.email }}
Inserts the email address of the recipient

Unsubscribe URL
​{{ user.unsubscribe_url }}

Inserts a URL opt-out link that will take the recipient to a confirmation page once clicked

Double Opt-In Url [filter the contact list for anyone who clicked this URL] - can link to the website or a separate page to confirm subscription
​{{ user.double_opt_in_url|redirect_to:'YOURURL.com' }}

Insert a link to a URL of your choosing to confirm subscription. You can also filter your contact list for anyone who clicked this URL to see who opted in twice

Subscription Preferences URL

{{ user.subscription_preferences_url }}

Inserts the URL of the recipients' email preferences page

Custom User Property

{{ user.custom_user_property|name:'YOUR PROPERTY NAME' }}

Inserts the Custom User Property field name that was set when importing from CSV
​

Check out this article for How to Use Custom User Properties

Organization Name
​{{ account.organization_name }}
Inserts your Hive organization name (can be found in Settings > Edit Organization Details)

Brand Name
​{{ account.brand_name }}
Inserts your Hive brand name (can be found at the top of the left sidebar)

Mailing Address
​{{ account.mailing_address }}
Inserts the mailing address associated with your account (can be found in Settings > Edit Email Settings)

Public "View Email in Browser" URL
​{{ email.public_url }}
Inserts the public URL of the email campaign. Can be used to link text, a button, or an image.

Share Email on Twitter URL
​{{ email.share_on_twitter_url|text:'TWEET TEXT' }}
Inserts the URL to tweet the public URL to the email campaign. Customize TWEET TEXT to change what appears in the tweet automatically. Can be used to link text, a button, or an image.

Share Email on Facebook URL
​{{ email.share_on_facebook_url }}
Inserts the URL to share the public URL to the email campaign on Facebook. Can be used to link text, a button, or an image.

Order Total Amount
​{{ ticketing_order.total_paid }}
Inserts the total amount paid by the customer for the order.
​

Event Name
​{{ event.name }}
Inserts the name of the event.
​

Event URL
​{{ event.url }}
Inserts a link to the event’s dedicated webpage, allowing recipients to view more details or make further actions like purchasing tickets.
​

Venue Name
​{{ event.venue_name }}
Inserts the name of the venue where the event will be held.
​

Event Start Date/Time
​{{ event.start_date_time }}
Inserts the start date and time of the event.
​

Event Door Open Date/Time
​{{ event.doors_open_date_time }}
Inserts the date and time when the doors to the venue will open for the event.
​

Event Description
​{{ event.description }}
Inserts a brief description of the event. This could be a summary or details about what attendees can expect.
​

Event Primary Act Name
​{{ event.primary_act_name }}
Inserts the name of the primary act or headliner for the event.
​

Event Supporting Act Name
​{{ event.supporting_act_name }}
Inserts the name of the supporting act for the event.
​

Event Image URL

{{ event.image_url }}
Inserts a link to an event image.

Contest Title
​{{ contest.title }}
Inserts the title of the corresponding contest in the email automation you've set up
​

Contest Spotlight URL
​{{ contest.url }}
Inserts the URL of the corresponding contest in the email automation you've set up. Can be used to link text, a button, or an image.

Contest Image URL (small)
​{{ contest.image_url_small }}
Inserts the URL for a 300px by 300px version of the image in your contest details. Can be used in the image link space in the drag-and-drop editor or in HTML templates.

Contest Image URL (large)
​{{ contest.image_url_large }}
Inserts the URL for a 600px by 600px version of the image in your contest details. Can be used in the image link space in the drag-and-drop editor or in HTML templates.

Number of Entries Earned
​{{ contest.num_entries_earned }}
Inserts the specific number of contest entries the recipient has completed already
​

Number of Entries Remaining
​{{ contest.num_entries_remaining }}
Inserts the specific number of contest entries the recipient has left to complete

Contest Referral URL
​{{ contest.referral_url }}
Inserts the specific URL the recipient can use to get referral entries

Referral Points to Earn
​{{ contest.referral_points_to_earn }}
Inserts the number of entries a referral is worth (this can be set up in your contest details).
​

Event Primary Act Name
​{{ event.primary_act_name }}
Inserts the name of the primary act or headliner for the event.
​

Event Description
​{{ event.description }}
Inserts a brief description of the event. This could be a summary or details about what attendees can expect.
​

Event Door Open Date/Time
​{{ event.doors_open_date_time }}
Inserts the date and time when the doors to the venue will open for the event.
​

Event Image URL

{{ event.image_url }}
Inserts a link to an event image.
​

Event Name
​{{ event.name }}
Inserts the name of the event.
​

Event Start Date/Time
​{{ event.start_date_time }}
Inserts the start date and time of the event.
​

Order Total Amount
​{{ ticketing_order.total_paid }}
Inserts the total amount paid by the customer for the order.
​

Event Supporting Act Name
​{{ event.supporting_act_name }}
Inserts the name of the supporting act for the event.
​

Event URL
​{{ event.url }}
Inserts a link to the event’s dedicated webpage, allowing recipients to view more details or take further actions like purchasing tickets.
​

Venue Name
​{{ event.venue_name }}
Inserts the name of the venue where the event will be held.

Presales Ticket Link
​{{ presale.url }}
Inserts the URL to purchase presale tickets for the event.
​

Presales Event URL
​{{ presale.image_url }}
Inserts a link to an image associated with the presale event.
​

Presales Code
​{{ presale.code }}
Inserts the presale code that allows recipients to access presale tickets.
​

Presales Ticket Sale Start Date

{{ presale.start_date }}
​Inserts the date when presale ticket sales begin.
​

Presales Ticket Sale End Date
​{{ presale.end_date }}
Inserts the date when presale ticket sales end.
​

Presales Registration Start Date
​{{ presale.registration_start_date }}
Inserts the date when presale registration opens.
​

Presales Registration End Date
​{{ presale.registration_end_date }}
Inserts the date when presale registration ends
​

Presales Registration Link
​{{ presale.registration_url }}
Inserts the URL where recipients can register for access to the presale registration page.
​

Signup Form Title
​{{ signup_widget.title }}
Inserts the title of the corresponding signup form in the email automation you've set up

Signup Form Spotlight URL
​{{ signup_widget.url }}
Inserts the URL of the corresponding signup form in the email automation you've set up. You can use it to link text, a button, or an image.

Signup Form Image URL (small)
​{{ signup_widget.image_url_small }}
Inserts the URL for a 300px by 300px version of the image in your signup form details. ou can use it in the image link space in the drag-and-drop editor or in HTML templates.

Signup Form Image URL (large)
​{{ signup_widget.image_url_large }}
Inserts the URL for a 600px by 600px version of the image in your signup form details. You can use it in the image link space in the drag-and-drop editor or in HTML templates.

Signup Page Double Opt-in URL
​{{ signup_widget.double_opt_in_url }}
Inserts the specific URL the recipient can click to opt-in to your mailing list (if opt-in is enabled in your signup form settings). You can use it to link text, a button, or an image.

Order Recovery URL
​{{ order.recovery_url }}
Inserts a direct link for the recipient to resume the abandoned order.

Total Price
​{{ order.total_price }}
Inserts the total price for the abandoned orders.

Order Status URL
​{{ order.status_url }}
Inserts a direct link for the recipient to view the order details and status.
​

Total Paid
​{{ order.total_paid }}
Inserts the total amount paid for the order.

Order Total Amount
​{{ ecommerce_order.total_paid }}
Inserts the total amount paid for the order.
​

Default
​{{ example merge tag|default:"enter text" }}
Enters the default when the recipient doesn't have the relevant information for the merge tag value
​Note: If no default is set and the recipient doesn't have the value, nothing will be entered
​Example: {{ user.first_name|default:"there" }}  Hi, → Hi there,

Titlecase
​{{ example merge tag|title }}
Changes the value in the merge tag to be titlecase
​Example:{{ user.full_name|title }}  john smith → John Smith
​
​Lowercase
​{{ example merge tag|lower }}
Changes the value in the merge tag to be all lowercase
​Example: {{ user.full_name|lower }}  John Smith → john smith

Uppercase
​{{ example merge tag|upper }}
Changes the value in the merge tag to be all uppercase
​Example: {{ user.full_name|upper }}  John Smith → JOHN SMITH

Truncate Characters
​{{ example merge tag|truncatechars:n }}
Changes the value in the merge tag to be truncated based on character count and adds an ellipsis (...) depending on the number you set (n), where the 3 dots of the ellipsis are included in the character count
​Example:
​{{ user.full_name|truncatechars:7 }} John Smith → John...
​{{ contest.title|truncatechars:3 }}  New Contest Example → ...
​{{ contest.title|truncatechars:14 }}  New Contest Example → New Contest...

Truncate Words
​{{ example merge tag|truncatewords:n }}
Changes the value in the merge tag to be truncated based on word count and adds an ellipsis (...) depending on the number you set (n), where the 3 dots of the ellipsis are not included in the character count
​Example:
​{{ contest.title|truncatewords:2 }} New Contest Example → New Contest...
​{{ signup_widget.title|truncatewords:3 }}  Join Mailing List for Updates → Join Mailing List...

Pluralize
​{{ example merge tag|pluralize }}  
Inserts the correct pluralization for the end of the word you use the merge tag with (corresponds with merge tags tied to values, like contest entries earned and remaining)
​Example:
​point{{ contest.num_entries_remaining|pluralize }} You can still earn 3 points → You can still earn 3 points
​entr{{ contest.num_entries_earned|pluralize:"y:ies" }} You've earned 2 entry → You've earned 2 entries
​