What is an SMS Quick Campaign?
SMS Quick Campaigns are designed to help you create ready-to-send SMS campaigns for your events in just a few clicks. Instead of building an SMS campaign from scratch, you can choose a pre-built SMS campaign type and let Hive automatically generate the audience, message content, and pull in the event details for you.
SMS Quick Campaigns are purpose-built for fast, high-impact messaging, making it easy to notify fans at key moments in your on-sale lifecycle.
How to use SMS Quick Campaigns
Quick Campaigns are always tied to a specific event because they pull in that event’s data.
From your Events page, either:
Click the Quick Campaigns button on the right-hand side of the event listing.
Or click into the event page and go to the Quick Campaigns section.
Choose from the following SMS Quick Campaign options:
Pre-Sale Announce
On-Sale Announce
Low Ticket Inventory
Once you’ve selected your Quick Campaign type, you’ll be taken to the SMS Campaign builder with steps 1 to 4 completed for you!
Hive generates the audience for your SMS Quick campaign via Affinity Segments and drafts the campaign message with all relevant event information.
You can click into any of the previous steps to edit recipients, adjust campaign details, or make updates to the message.
Once you’ve reviewed the draft and confirmed your Quick Campaign is ready, you can finalize and send it.
How to use the Budget Cap tool
SMS Quick Campaigns include Budget Cap functionality, where you can enter in your max budget for the campaign and Hive will automatically adjust the audience size to come in at or under budget.
To use the Budget Cap tool:
On the Confirm & Send step, click the ‘Add Budget Cap’ button
Enter your maximum budget for the campaign & click ‘Apply.’
Hive will automatically adjust the recipients so the cost estimate is at or under your set budget cap