When people start buying tickets but don’t complete their purchase, Hive’s Abandoned Cart automation can automatically remind them to come back and finish checkout.
For this feature to work, Hive needs to receive data from your ticketing checkout, which is done through the Hive and your integration.
If you are using the embed ability in ShowClix, please email support@hive.co to whitelist your domain prior to setting up your Abandoned Cart automation.
Getting started: Turn on your integration
Hive can only recognize your ticket sales if your account is connected. This is how Hive knows which events belong to you. If you haven't already, the first step is to connect the integration.
What to do:
In Hive, go to your Integration Page.
Select your integration.
Connect your integration.
Wait for all your events to import. Hive will show them on your Events page.
This is something the Hive team will help complete during onboarding. During this time Hive will also whitelist your domain. If you are already set up, please skip this step!
Note: Allow events to fully import and ensure they are available on the Events page. If importing hasn't finished, then it's possible Hive may skip saving order data. The events need to exist in Hive for us to assign order data to them.
If you did not complete Onboarding and have a ShowClix or See Tickets integration and would like to use the Abandoned Cart automation, please email support@hive.co to whitelist your domain.
Create your Abandoned Cart automation in Hive
The Abandoned Cart automation sends emails when someone leaves tickets in their cart. Without this automation, Hive.co will still collect the data, but no emails will be sent.
To create a new Abandoned Cart automation:
Go to the automation
In Hive, navigate to Campaigns → Automations → + New Automation → Abandoned Cart.
Select the entry trigger
After the automation is created, click the first box to choose the trigger for your automation:
Abandoned ticketing order – applies to any event. Use this for a general automation.Abandoned ticketing order for specific event – choose a specific event from the drop-down. Use this if the automation is for a single event.
Add global rules
Global rules apply to each step of your automation. Required rules for abandoned cart include:Ticketing order still abandoned? Contacts are removed once they complete the order.
Most recent ticketing order? Ensures the contact hasn’t started a new order under the same information.
Event is sold out? Stops the automation if the event sells out.
Event still active? Stops the automation if the event date has passed.
In most cases, you don't need to add any additional global rules. If you have questions, feel free to reach out to support@hive.co or reach out to your account's Customer Experience Manager!
Set up your emails
Time delay: wait at least 1 hour before sending the first email. This gives Hive.co time to sync order information.
Email details: fill in the content and settings for your first email.
Add additional steps
Insert more delays or follow-up messages as needed.
To remove a step, click it, then select Delete in the top-right corner of the details panel.
Save and activate the automation
Click Save Automation in the top-right corner, then toggle from Paused to Live.
Note: Automations only trigger moving forward- they don’t run retroactively.
Any questions? Reach out to support@hive.co!