This block is perfect for any email that promotes your upcoming events, including:

By cross-promoting your upcoming shows, you increase visibility and create more chances for fans to buy—without any extra effort. Your content stays fresh and relevant, helping drive repeat visits and more ticket sales over time.

Note: Need to update an event's name, date, time, or ticketing link? You can update events in two ways:
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1. You can do this directly in the Event Hub. The Upcoming Events block always reflects current event data, so any changes you make in Hive will update automatically after the changes are made on Event Hub
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2. When building a template, inline edits made within a block remain local to that specific email. They are not automatically applied to Event Hub unless you choose to save them when prompted. For more details on updating event information using the Upcoming Event Block, see: Saving inline edits back to Event Hub

You can select one of the following options:

If you choose to manually select events, you can pick the events you want to include, or create a new event directly from the block if it doesn’t exist yet.

Select the Use filters option, enter a venue and/or genre, and let the Upcoming Events block automatically populate events that match those settings. For more details on this option, scroll down to the Auto-populate events by genre or venue section.

If you do not use Select events or Use filters, Hive will generate upcoming events from your account automatically.

4. Once you’ve chosen how you’d like the block to select events, you can further customize the fonts, colours, and styles so it matches your brand.

If you need a refresher on how to navigate the email builder, check out this help article.

Note: the Upcoming events block will only populate in your email builder if your ticketing platform is connected to Hive or if you have manually imported event data.

If you choose Hive to generate your events at send time, you can control how far into the future events are selected.

Use these settings to define a time window relative to the send date:

This helps you avoid promoting events that are too soon or too far out.

By default, the block selects the soonest upcoming events first (in event date order), up to your configured maximum.

If you choose Hive to generate your events at send time, you can populate events by genre and/or venue. Hive will generate events into your email right before the email is sent, not while you’re building it.

This keeps your content up to date, even for emails you’ve scheduled in advance.

If your max events is set to 3 but there are only 2 upcoming events, only those 2 will appear in your email. The block can showcase up to 20 events in total.

If there are events you’d like to leave out, you can use the Exclusions field to add keywords for any events you don’t want included. For example - Sold out, VIP, presale.

You can also switch to Select Events and manually choose exactly which events you want to feature.

Note: If you want to edit an event name to include a keyword so it’s picked up by the Exclusions field, you can do that directly from the event’s hub. For a full walkthrough of the steps, check out this article.

You can automatically exclude sold out events from the Upcoming Events block.

When enabled, Hive removes sold out events from dynamic selection at send time. Availability depends on your ticketing integration.

This setting only applies when Hive generates events automatically at send time.

Note: When you select the filters in the email template builder, you won’t see the selected events directly in the editor.

To preview which events will appear, you can either:

When manually selecting events, you can reorder them directly in the selection list.

Drag the handle on the left side of an event to change its position.

Drag the handle on the left side of an event to change its position.

The order shown here is the order events appear in the email.

This option is available only for manually selected events

To adjust how your upcoming events are displayed in your email:

By default, events are displayed in columns.

But you can switch this to Display links only if you prefer a more compact list.

Note: You can choose any layout for desktop; Hive handles the mobile experience automatically.

You can customize how events appear using the sessions in the right-hand panel.

Control which event information appears in the block.

Event times shown in the block reflect the event’s timezone. If an event does not have a timezone set, Hive falls back to the brand’s timezone.

Adjust how events are displayed. Options include:

Customize the appearance of event details.

Options include:

Changes made at the block level apply to all events in the block.

To customize a specific event, hover over the event in the template that you would like to edit and a blue square will appear over the event that you are editing. When you click onto the event, the individual event editor will open.

Alternatively, you can:

When you edit an event's details directly inside the Upcoming Events block, for example, the title, image, artist, or ticketing link, Hive checks your changes against the saved event record.

If your edits differ from what's stored in Event Hub, you'll see a pop-up message in the bottom left corner asking whether you want to save those changes back to the event record.

You'll have three options:

Choose a preset date and time format or create a custom format. Custom formats give you full control over how dates and times appear.

Learn how to create a custom date format

This setting applies to all events in the block and updates immediately after selection. Formats apply at the block level and stay consistent across populated events.

When you add a new Upcoming Events block, Hive automatically adjusts the text color based on the background color.

This helps maintain readability and ensures sufficient contrast for event information.

You can still manually adjust text colors if you want to customize the design further.

This setting applies to all events in the block and updates immediately after selection. Formats apply at the block level and stay consistent across populated events.

These settings let you fine-tune how your Upcoming Events blocks appear in the email.

Q: Does the block recognize Event Series?

A: Not currently. The block pulls individual events, not series groupings. If those events happen to be part of a series, they'll appear as individual events rather than a grouped series.

Q: Can I use both Select Events and Use Filters at the same time?

A: No. Choose one approach per block. Use "Select Events" for manual curation or "Use Filters" for automated updates.

Q: Why aren't any events showing up?

A: Check that your ticketing integration is active and events are published. If you selected Hive to generate events, the events will populate at send time. If you’re using filters, make sure your venue name or genre matches exactly and you have upcoming events that meet your criteria. Use Preview or a test send to confirm which events will appear.

Check out this FAQ article for more insights on why your events aren't synced to Hive.

Q: Which layouts work best for mobile?

A: All Upcoming Events block layouts automatically adjust for mobile. On small screens, events collapse to a single event per row to maintain readability. You don’t need to choose a separate mobile-specific layout.

You can design for desktop, and Hive will handle the mobile experience.

Q: Is there a limit to how many times I can use this block?

A: There’s no hard limit. Be mindful of email clipping, especially in Gmail. If using multiple blocks or showing many events, consider fewer events per block or "Display Links Only" to keep emails manageable.

Q: How does Hive select events before sending my email?
​A: Hive uses send-time replacement to populate the Upcoming Events Block. This means events are generated right before your email is sent, not while you’re building it. This keeps content current for scheduled campaigns and automations.

If you haven’t manually selected events, Hive will automatically include any events that match your filters — or all upcoming events if no filters are applied.